Why Facebook?

Posted on March 30th, 2011 by Tiffany Categories Uncategorized

Using Facebook to develop a marketing strategy easy, engaging and, dare we say it, fun. Especially with the upgrades to its Photos application. The site now has the ability to load high resolution photos, 2048 pixels wide or high.

 

With stellar content, high-resolution pictures, real-time conversations and live chat, the potential for companies to connect with their demographic is huge.

 

1. The Human Connection The underlying theme to any marketing strategy developed using this social network giant is the human element involved. With 500 million users spread out globally, every user on Facebook comes with a human network, and it’s no secret that people tend to follow the advice based on the recommendation of someone they know. Any marketing campaign is bound to be successful – and less “cold” – when it spreads virally within a network of friends. Not only does your organization become more visible, it also becomes more real.

 

2. Interactivity And not just in a user-heavy, new-media mode. People want organizations to be friendly and accessible and engaging people always works better than a one-way model of communication. Facebook has the ability to create a dialogue within a discussion forum through regular posts in a quick-response and real time setting, giving your fans a space to have their voices heard.

 

3. Q&A A reminder of the website’s early poll days, Facebook Questions is a tool fast growing in its popularity. Questions requires no application permissions and users are limited to multiple-choice responses, which sets it apart from other Q&A forums on the web. As always, every Q&A comes with the option for users to “Like” or leave comments.

 

4. E-Commerce While the capability to run a business hasn’t really been built into Facebook yet, developing a storefront that displays your merchandise and links back to your online store or PayPal account just got easier. If you have an e-commerce website, then consider taking a look at applications like Payvment, Storefront Social and BigCommerce SocialShop to enhance your Facebook marketing strategy.

Digital Marketing Trends for 2011

Posted on March 23rd, 2011 by Tiffany Categories digital media

Blogging, Twitter, Facebook and YouTube are now the staples of any digital marketing conversation. With companies pushing for change and innovation in an increasingly wired world, one has to wonder what could possibly come next. And yet, there’s always another frontier, even for marketing and advertising. Especially for marketing and advertising.

 

This year, it seems that creating a virtual space for “real life” interactions will be at the forefront for advertising campaigns everywhere. Some strategies will build on existing standards – real time chat services, Q&A forums, social media integration- and some will stand on the cutting edge with digital marketing optimizations, addressing increasing privacy issues, and mobile marketing.

 

Our favorites? Mobile advertising and group messaging.


1. Mobile advertising

There’s a plethora to choose from. Mobile apps, mobile websites and now, Apple’s latest shiny new toy, the iAd platform. Some businesses are picking mobile websites over mobile apps because they’re readable across multiple platforms; and they may have a valid point since HTML5 and CSS3 are making it much easier to build interactive content into websites. For developers, creating ads is going to become a lot more fun with the iAd – Apple’s new platform for creating ads for the iPhone, iTouch and the new addition to the family, the iPad. While an iAd campaign may come with a hefty price tag, there’s no denying the coolness factor. The iAds are engaging, interactive and being called ads with emotions. Take a look for yourself.




2. Group Messaging


With free group messaging services like GroupMe and Beluga, reaching a demographic with similar tastes, gauging rich data and offering deals and special offers through Twitter and Groupon has become much easier and faster for marketers. Timing is a great keyword to incorporate into the “location, location, location” mantra. Todd Wasserman, at Mashable.com, writes: “A well-timed coupon or even just a reminder that a store is nearby can create a sales opportunity out of thin air.”




3. QR Codes



And finally, if the buzz created by QR codes at SXSW 2011 is any indication of their popularity, we’re bound to see continued growth of their use. QR codes are like bar codes that carry more information about a product than a standard 10-digit bar code. Originally created by Japanese company, Denso-Wave for inventory purposes, they’ve been around for almost a decade. The good part about QR codes is that they’re very accessible and can be used to code images, websites, and personalized messages. And now they’re showing up everywhere from clothing stores and restaurants to being folded into the tourism industry. Even interactive infographics. QR codes have a huge potential for being incorporated into marketing strategies because of their ease of use and ability to reach customers instantly.

Mobile Marketing in a Social Media World

Posted on March 16th, 2011 by Tiffany Categories Uncategorized

We’ll let the figures speak for themselves.
 
According to ABI Research, mobile marketing is poised to become a $1.5 billion industry by 2016; and the mobile marketing and advertising revenue increased by 2.5% in a six-month period in 2010.
 
Entrepreneur.com reported mobile marketing as one of the Top Ten Marketing Trends for 2010. In other words, “mobile marketing” and “ubiquity” are going to become synonymous terms and essential components of marketing campaigns everywhere.
 
Which really doesn’t come as a surprise, considering the explosion of social media and mobile apps since the iPhone revolutionized – again – the way we communicate with each other. Mobile apps and websites are cleaner, faster and, well, mobile. We love our laptops and MacBooks, but we love our smart phones even more.
 
Why Mobile Marketing?
 
1. One-Stop Shop
Between, Facebook, Twitter, YouTube, WordPress and every other social media portal, mobile marketing is a pivotal point of convergence for multiple venues of advertising.
 
2. Minimalism is Effective
The best part about mobile marketing is not having to worry about intricate web design.
In fact, it’s the easiest way to eliminate any obstacles between your consumer and your content, because the simpler the website design and the shorter the text message, the more effective your marketing will be.
 
3. It’s Fast-er
According to Nitin Bhandari, chief product officer of mobile web browsing company,  Skyfire, mobile network bandwidths and browser capabilities are getting better and stronger. Stronger bandwidths equal faster message delivery; which means instant virtual communication is literally at our fingertips. And not too far away from the target audience.
 
4. Multichannel Retail is Obsolete
We didn’t say it. Forbes.com did. Marketing isn’t about traditional retail distribution channels anymore; it’s about integrated and interactive touch point channels that consumers can, literally, carry around in their pockets.
Brian Walker, Principal Analyst at Forrester Research writes:
 
Customers no longer interact with companies from a channel perspective; instead they interact through touch points. These touch points include channels such as stores, branches, call centers and websites, but also emerging interactions including apps, social media, mobile sites, SMS messages and interactive advertising across smartphones, tablets, cars and even appliances.
 
Increasingly, social media and mobile marketing are becoming inextricably intertwined with each other. And there’s no doubt about it – they’re here to stay.

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