Posted on November 23rd, 2011 by Tiffany Categories Consumer Engagement
Posted on November 16th, 2011 by Tiffany Categories Marketing
You saw our last Facebook post. QR Codes are mushrooming out of the woodwork and it seems like every marketer in the interactive media field has jumped on the bandwagon.
Read on to find out what parts of your strategy to tweak to see the results you want.
Test your Code! Perhaps the biggest mistake that marketers can make is not taking the time to test their QR codes. Imagine spending thousands of dollars on print ads featuring your QR code; or even more money spent on designing a campaign around a QR code.
Now imagine your customers being led to a desktop website, or even worse, a broken link. The immediate impact of this scenario is multifold; from the customer end, you lose patience and trust. From the business end, you lose a lot of money and your ROI is negatively impacted.
Test your code. The process is as simple as using your own phone to make sure the code works.
Place Codes in areas with ubiquitous Internet access It makes sense if you think about it. People who take the time to scan QR codes on their smart phones are not going to wait until much later when they’re around a working data signal. Location matters.
Provide actual value for your customers – in other words, make the scan worth their time. If your QR code leads to a standard desktop website or a wallpaper download, then you’re not going to get sustained customer engagement. Instead, have your QR code lead to any one of the following:
– Engaging video content
– Free downloads
– Special offers or coupons
The key is to offer enough opportunity for engagement that leaves the door open for a viral campaign to begin of its own accord. How have you used QR Codes in your campaigns recently?
Posted on November 9th, 2011 by Tiffany Categories Marketing
If you’ve ever looked at a web page and felt a little confused, chances are that it’s been poorly designed. With little clarity of message, poor placement of images and buttons and a wall of text to sift through, it’s no surprise that eliciting a response from the audience feels like it might exist legions away.
Creating a compelling digital call to action requires the consideration of quite a few design elements, for instance, the ratio of an accent color to white space. Achieving the right balance can be tricky – even arbitrary in some instances – but practice, and a few basics in hand can make a significant impact in the right direction.
Color CTA buttons need to be loud, bold and stand apart from your website’s design theme. This is the one place on your website where you’re allowed to get more creative than you usually would be because the goal is to gain the customer’s attention.
For the most effective results, pick a color that stands in contrast with your background.
Placement Take a gander at the Dropbox homepage. Nothing like a large button placed in the center of a white background to make your audience curious enough to click.
Size Bigger is better. In the case of the Mozilla Firefox “Free Download” button, bigger, brighter and slightly awkward are all better.
Clarity “Call Now!” “Get Started” “Start Searching” “Download” “Purchase” as opposed to “Editions and Pricing”. The difference lies in the clarity of your message – what do you want the customer to do or learn about at your website?
And how will you elicit the desired reaction from your clientele? Leave us a note in the comments!
Posted on November 2nd, 2011 by Tiffany Categories digital media
Search Engine Marketing (SEM) is still often found in the murky waters that surround SEO techniques. Because so much of effective SEM involves trialby error learning and constant tweaking to get the desired results, not being able to find the “perfect formula” often becomes very frustrating.
Even further confusion lies in the broad definition that SEM can encompass. Marketing gurus often find themselves divided on whether SEM is an umbrella term that encompasses a broadspectrum of techniques like paid inclusions, paid search, SEO and contextual advertisements or whether it stands separately from SEO.
Definitions notwithstanding, marketers need to ask themselves how they can simplify their websites and still gain the most effective results with page rankings and ROI’s.