Building Trust: Gaining Social Media Followers

Posted on December 26th, 2012 by admin Categories Campaigns

You’ve worked and slaved over your social media accounts to cultivate your followers and grow the number of likes, but it seems like nothing is working. Well it’s time to try something different instead of posing funny pictures of cats. Here are sometips to grow your likes and get everyone excited about your brand or company.


Make It Your Online Portfolio


Social Media Today’s writer, Pam Moore, suggests posting examples of your work to establish you know what you’re doing. These examples can range from past projects your company has done to testimonials from current and past customers to links to blogs that have referenced your work. Pam also suggests that you should “walk the walk.” Do what you say you’ll be doing for your clients. For example, if you’re an interior designer then post examples of furniture ideas you’ve done in your home. It doesn’t have to be as detailed, just show you can do it.


Engage Your Fans


You’ve probably heard this but reach out to your fans! Ad Age’s guest blogger, Riley Gibson, writes companies should look to their pages “superfans.” These are the people that religiously liking, commenting, or retweeting your posts. One of Riley’s suggestions is to reward your superfans. Thank them for reaching out to your company/brand and message them a discount code. By doing this nice thing for a fan, you’ll make them more likely to share your account with their friends and followers.


Kristy Barkan with Social Media Today advises to let your personality shine through your account. People will like or follow your social media account not only because they like your company/brand, but also because they like what’s going on the page. Kristy also suggests not going overboard with the business push. If you’re posting product after product, your followers will most likely get bored and unfollow.


We hope these tips help you on your social media hunt. If you have any tips on building your followers, please share it with us in a comment below.


Intern Spotlight: Bobby Struzick

Posted on December 19th, 2012 by admin Categories Blog

At the REFUGE Group, we’re pretty proud of all our of interns. Our internship program allows us to interact with individuals who feel the same way we do about marketing.  Today, we would like to introduce you to one of our latest additions: Bobby Struzick.


Bobby is a 5th generation Texas A&M Aggie and recently graduated this past August with a Bachelor’s of Business Administration with a Marketing Focus. At A&M, Bobby was a proud member of the Fightin’ Texas Aggie Band.


If he could market anything, Bobby would want to market individual bands or other musical groups. He sees “music marketing as a great challenge and one that would take [his] full interest and passion.” So it makes sense his dream job would be the Marketing Director of a professional Symphony House like the Houston Symphony.


When he’s not in the office, you can find Bobby enjoying a concert, playing his trombone, or rooting for the Fightin’ Texas Aggies.

From Our Forum To Yours: Utilizing Blogs & Forums

Posted on December 12th, 2012 by admin Categories Blog

The holidays are a time for sharing with others. One way to share with your customers is to reach out with a blog or forum. These digital discussions will help you engage and interact with your customers and fans.


It’s Your Stage


With a blog or a forum, you choose the topic you want to talk about. You can take your customers behind the scenes of the company or ask them which discontinued product they want to come back. By sharing with your customers, you will not only be promoting your company, but you’ll also be building credibility and trust with your customers.


Find The Key

When writing a post or a discussion question, there are a few things you should consider. The first is making sure you use keywords not only in the main body, but also in the title. This will allow people searching with those keywords to find your content. Even if you are hosting the blog or discussion on your website, make sure you link to your website in the text. If your content ends up on another website, people will still be able to get backto your website thanks to that link. Finally when you publish the content make sure you respond to people’s comments. By encouraging and interacting with your customers, people are more likely to respond to later posts.


Go Social


Now that you’ve written your blog or created a new discussion, push it out! Make sure you share the content or post the link to all your social media platforms. You should also look into social bookmarking websites like Digg or StumbleUpon. These bookmarking sites let you link your content, so people that are looking for similar blogs or discussions are able to find you.


If you’ve tried blogging or a forum for the first time, let us know about it!


Sharing is Caring: RSS Feeds

Posted on December 5th, 2012 by admin Categories Blog

You want your customers to stay up to date on company news, but you don’t want to overload them with emails and social media posts. Get your customers in the loop by adding a RSS feed to your website.


Give Me An R!

RSS stands for Really Simple Syndication or Rich Site Summary. Basically the feed takes your updated content and pushes it out to those who have subscribed to your feed. As Digital Trends reporter Drew Prindle described it, it’s like a DVR for your computer. Once a customer signs up for your feed, they will receive your updates straight to the RSS reader of their choice or to their email.


Feed The Conversation

Once you have set up your feed, you are able to not only reach your current audience but also brand new audiences. A variety of websites and RSS readers let people search for specific RSS feeds based on a category like fashion or news. By submitting to these aggregation sites, you will improve your SEO by increasing the number of links to your website. It will also help your click rates because current and unique visitors will begin to venture onto your site.


If your business has a RSS feed, we would love to know about your experience. Just drop us a line in a comment.