Posted on September 25th, 2013 by Skye-Lynn Ferch Categories communication
You, the person next to you and the stranger over there all have deadlines. There is no one in today’s society that doesn’t have some sort of deadline. There are a variety of methods of going about completing deadlines. Here are some practical and do-able tips on never missing any more deadlines and even finishing early.
Deadlines are vital in life and business they keep us on track and on point.
Posted on September 18th, 2013 by Skye-Lynn Ferch Categories Advertising
Public Relations Tactics: Old and New
Public Relations is a strategic management function used by many businesses to accomplish their goals and follow their vision. PR professionals use many platforms to reach their target publics. Some fall under the traditional route and some are in the digital world.
Traditional PR is all about the basics, press releases, email pitches and making phone calls to pitch a story.
Social PR works in the digital world. It is all about engaging your publics through social networking and online blogging.
When deciding which outlet to use for your business, it is important to take your business’s goals into consideration. The mixture of both practices is a great way to keep your business in the loop online and maintain personal relationships with the media.
Posted on September 11th, 2013 by Skye-Lynn Ferch Categories Blog
Blogging relevant, professional, quality and currant content is highly successful on attracting followers through (and to) one’s website. Today people have so many apps, social media, blogs and company or brands to keep up with in addition to maintain their own personal pages.
Why Do Blogs Matter?
Maintaining a blog regularly offers many benefits including attracting new leads, usable content quickly and allows you to drive traffic to your website via social media. They are also extremely useful SEO tools. If you want to be on the top in Google, updating a blog regularly will help achieve this.
How Do You Keep Their Attention?
After carefully planning out what you want your blog to say, keeping people interested long enough to read it can be difficult. These tips will help make your blog more exciting:
•Images – Adding Images will keep users interested
•Content – Make sure the content you are writing about relates to your company. If people are on your site, they are already interested in what you do.
•Hyperlinks – Links your content to different pages throughout your website. This will help keep customers on your page longer.
Where Should You Post It?
Keeping your blog relevant is more work than writing great content and posting it. Blogging is a way to drive traffic to your website, therefore it should be shared on all social media platforms that you use with a fun status in order to grab a reader’s attention.
Updating your blog regularly will ensure that you stay current, are constantly providing customer’s with new content and will help you find new leads.
Posted on September 4th, 2013 by Skye-Lynn Ferch Categories Blog
We have some fresh faces around the office for fall and would like to make some introductions. They have started off to a great start and we look forward to seeing them grow! Read on to get to know them and learn a little about their career aspirations.
Patrick Murray is one of our new Digital Marketing Interns and has quite a bit of interest and experience in the field. The Elder Group, a luxury real estate group, is where he first developed his social media skills with an internship that led to a full-time position. Patrick comes to us with a Bachelors of Arts degree in Public Relations and Advertising from California State University. He has plans to work a global advertising and marketing agency, second only to a career in professional golf.
Another Digital Marketing Intern we would like to welcome aboard is Gillian Bautista. She recently graduated from the University of Houston with a Bachelor of Arts degree, majoring in Communication and Public Relations, and minoring in Global Business. She was a member of the Public Relations Student Society of America (PRSSA) for a number of years and made the Dean’s List at Houston Community College in 2007. Gillian hopes to work for a public relations or marketing firm in London.
Sarah Spak is our fall Public Relations and Events Intern and is expected to graduate this semester for the University of Houston with a Bachelor of Arts in Communication and Public Relations, minoring in Global Business. She is another long-time member of the PRSSA and is experienced as a Brand Ambassador with the Houston Press. Sarah finds public relations interesting because she enjoys helping people, building relationships and creative writing. Her dream job is to work in public relations in the Big Apple.
We are glad to have these great additions to our team for fall and are eager to see what the future holds for these determined individuals!