Deadlines & Meeting Them

Posted on September 25th, 2013 by Skye-Lynn Ferch Categories communication

You, the person next to you and the stranger over there all have deadlines. There is no one in today’s society that doesn’t have some sort of deadline. There are a variety of methods of going about completing deadlines. Here are some practical and do-able tips on never missing any more deadlines and even finishing early.

Deadlines & Meeting Them

  • Create A Start & End Dates: Write or input tasks and deadlines into a planner or digital calendar. This creates a clear picture for a visual timeframe. Keep your planner or calendar out into plane view so that you will be reminded of your upcoming deadlines.
  • Be Realistic: Set realistic expectations for your clients, employees and most of all yourself. You don’t want to become overwhelmed, keep it simple and timely when setting your expectations for your tasks to get done.
  • Don’t Be Mental: Although mental lists work well for most people. However it can be a struggle to remember everything when you have several deadlines, multiple projects and tasks.  Seeing things written down is helpful because you won’t be solely relying on recollection.
  • Break It Down: Break down projects into little tasks and work one step at a time. This will help give you an estimated amount of time needed to finish one task and how long it will take you to finish the remaining steps.
  • Disconnect: In order for all of this to work smoothly you have to cut off connections with the world just until the task is done. Forward calls to voicemail, inform others that you prefer not to be disturbed and refrain from social media. Most importantly don’t use scheduled project task time to do other work projects or personal endeavors.
  • Reward Yourself: Treat yourself with a reward for all your hard work once you have met your deadline. Whether it’s a big or small reward, you will have an “eye on the prize” mentality to push you to the end.

Deadlines are vital in life and business they keep us on track and on point.

Public Relations Tactics: Old and New

Posted on September 18th, 2013 by Skye-Lynn Ferch Categories Advertising

Public Relations Tactics: Old and New

Public Relations is a strategic management function used by many businesses to accomplish their goals and follow their vision. PR professionals use many platforms to reach their target publics. Some fall under the traditional route and some are in the digital world.


Traditional PR


Traditional PR is all about the basics, press releases, email pitches and making phone calls to pitch a story.

  • A press release is a written news story sent to the media in hopes that they will run in it on air, in a newspaper or on the radio. Your press release should be news worthy and interesting to captivate your public’s attention.
  • An email pitch is an email that you write and send to a journalist or reporter pitching your story. It can include nice images to catch the journalist’s attention. Be short and to the point and write a great pitch, journalists may have hundreds of emails to read.
  • Phone calls to pitch a story are very personal. The extra attention may make a difference in your story getting picked up. Prepare what you want to say beforehand and practice out-loud.


Social PR


Social PR works in the digital world. It is all about engaging your publics through social networking and online blogging.

  • Social networking sites like Facebook, Twitter and LinkedIn are great outlets that make it easy to reach your target audience. Keep your postings relevant to what your publics want to read and straight to the point.
  • Blogging is becoming a popular way for PR pro’s to stay interactive communicating with their publics. Write something useful, it will keep your readers coming back for more.


When deciding which outlet to use for your business, it is important to take your business’s goals into consideration. The mixture of both practices is a great way to keep your business in the loop online and maintain personal relationships with the media.


Maintaining A Relevant Blog On Your Website in Important

Posted on September 11th, 2013 by Skye-Lynn Ferch Categories Blog

Blogging relevant, professional, quality and currant content is highly successful on attracting followers through (and to) one’s website. Today people have so many apps, social media, blogs and company or brands to keep up with in addition to maintain their own personal pages.


Why Do Blogs Matter?


Maintaining a blog regularly offers many benefits including attracting new leads, usable content quickly and allows you to drive traffic to your website via social media. They are also extremely useful SEO tools. If you want to be on the top in Google, updating a blog regularly will help achieve this.


How Do You Keep Their Attention?


After carefully planning out what you want your blog to say, keeping people interested long enough to read it can be difficult. These tips will help make your blog more exciting:


Images – Adding Images will keep users interested


Content – Make sure the content you are writing about relates to your company. If people are on your site, they are already interested in what you do.


Hyperlinks – Links your content to different pages throughout your website. This will help keep customers on your page longer.


Where Should You Post It?


Keeping your blog relevant is more work than writing great content and posting it. Blogging is a way to drive traffic to your website, therefore it should be shared on all social media platforms that you use with a fun status in order to grab a reader’s attention.


Updating your blog regularly will ensure that you stay current, are constantly providing customer’s with new content and will help you find new leads.

Fresh Faces for Fall 2013!

Posted on September 4th, 2013 by Skye-Lynn Ferch Categories Blog

We have some fresh faces around the office for fall and would like to make some introductions. They have started off to a great start and we look forward to seeing them grow! Read on to get to know them and learn a little about their career aspirations.




Patrick MurrayPatrick Murray is one of our new Digital Marketing Interns and has quite a bit of interest and experience in the field. The Elder Group, a luxury real estate group, is where he first developed his social media skills with an internship that led to a full-time position. Patrick comes to us with a Bachelors of Arts degree in Public Relations and Advertising from California State University. He has plans to work a global advertising and marketing agency, second only to a career in professional golf.




1233519_10201698008161499_329962587_nAnother Digital Marketing Intern we would like to welcome aboard is Gillian Bautista. She recently graduated from the University of Houston with a Bachelor of Arts degree, majoring in Communication and Public Relations, and minoring in Global Business. She was a member of the Public Relations Student Society of America (PRSSA) for a number of years and made the Dean’s List at Houston Community College in 2007. Gillian hopes to work for a public relations or marketing firm in London.





Sarah SpakSarah Spak is our fall Public Relations and Events Intern and is expected to graduate this semester for the University of Houston with a Bachelor of Arts in Communication and Public Relations, minoring in Global Business. She is another long-time member of the PRSSA and is experienced as a Brand Ambassador with the Houston Press. Sarah finds public relations interesting because she enjoys helping people, building relationships and creative writing. Her dream job is to work in public relations in the Big Apple.


We are glad to have these great additions to our team for fall and are eager to see what the future holds for these determined individuals!