Ways To Improve Marketing Online

Posted on January 22nd, 2014 by Skye-Lynn Ferch Categories Blog



Getting involved with your customers online, the same way you would as if they were in your store, is a great way to improve your online marketing strategy. It’s not enough to just post statuses on Facebook or tweet about your company’s new and improve product/service.  Retweet one of your followers on Twitter, acknowledge one of your fans on Facebook when they comment on a photo and following someone back when they follow you is great way to show customer appreciation. Interacting with the consumer is a must for 2014.


Dealing with Negative Feedback


Social MediaThere’s is always a chance that the consumer can say something negative about your company, product or service, so when it does happen you need a plan. Don’t be defensive or aggressive when responding back, try to see the problem from their point of view. Never delete the comment unless it contains profanity, anything that may be obscene or even a threat. Though it’s difficult dealing with unsatisfied customers online just remember to appreciate all feedback as it shows you care about customer feedback. Always respond in a positive, apologetic manner and be thankful for their business and feedback.




You need to be proactive when it comes to your company’s social media accounts. You should check your accounts a minimum of once a day. Try to keep in mind that there is something always happening online and it’s your job to stay informed.


Remember, staying up to date online will not only give your company a better image to the consumer but it will also make you an expert in your field and a competitor in your industry.


Blog For Your Brand

Posted on January 15th, 2014 by Skye-Lynn Ferch Categories Blog

Why Should You Blog for Your Brand?


Blogging is an integral part of online marketing. In previous blogs we’ve discussed the relevance of a blog, as well as blogging as a means to form online relationships with customers. Maintaining a blog is important for your brand because it helps customers understand your brand personality and showcases your expertise.


Brand Personality


Blogging Infographic

Aside from social media, there are very few outlets where you can express your brand personality. Websites typically maintain a professional feel and explains what your company does. Adding a blog section to your site will allow for potential customers to really get to know your brand. When writing blogs you are allowed to be funny, creative and conversational.


Show Them You’re an Expert


You know your industry and understand why your customers should choose you, but do they? If customers follow you on social media they have probably seen the cute photos you post or read an article that caught their eye, however, they are not seeing original content that shows off your expertise. Blogging allows your company the chance to make yourself an expert in your field. Since it is something you will update weekly, it will be easier to showcase your knowledge


Still Not Convinced?


If allowing your customers to understand your brand was not enough of a reason to start blogging, SEO should be. Blogging will increase your SEO ranking because it allows you to update content regularly with keywords. It also creates free PR, gives you audience insight and helps generate leads.

Start small with your company’s blog and work your way up! Happy Blogging!

Marketing Via Social Media

Posted on January 9th, 2014 by Skye-Lynn Ferch Categories Blog

Online marketing is such a necessity by today’s standards that it can give any company a great image for using resources such as social media. Entities like Twitter, Facebook and Pinterest can greatly benefit a company if the marketers and/or advertisers do it correctly. Honestly, it’s free promotion. What more could a company ask for?


 Our entire society depends so heavily on technology and going online that it’s only going to increase as time passes. Marketing through social media is a great way for a company to familiarize itself with its consumers; such as the consumer’s likes and dislikes about the products or services. Not utilizing social media marketing can prove to be a crucial mistake.

Advertising Trends of 2013

Marketing online is no walk in the park though. It’s a constant battle of staying up to date and current with the particular industry a company may be in. It’s about finding new and different ways of staying important and relevant to the consumer. A company can no longer rely traditional marketing, take it online or get left behind; and this is where REFUGE Marketing comes in.


 Overall, the pros definitely outweigh the cons when it comes to online marketing. Even if a company doesn’t believe in marketing through social media, it wouldn’t hurt to open up a Twitter account or make a Facebook page. But, in reality, social media marketing is only going to play a more prominent role in the future for marketers everywhere.


Intern Spotlight: Clinton Lucas

Posted on January 2nd, 2014 by Skye-Lynn Ferch Categories Blog

C.Lucas Happy New Year to you! With the New Year, we would like to introduce you to our newest intern, Clinton Lucas.


Clinton attends the University of Houston as a Communications major. His true passion is Media Production. He plans on starting his own film production in 2014 and will graduate in the Fall of 2014. Eventually, he plans to attain his masters degree.


When asked about his dream job, Clinton said he’d like to, “work in the film industry one day and/or start my own production company.”


Clinton enjoys exercising, listening to Diplo and eating Mediterranean food! Welcome to The REFUGE Group.