Self-branding and How It Effects Your Future

Posted on May 28th, 2014 by Skye-Lynn Ferch Categories Blog

Did you know that you self-brand yourself every day? In today’s world it’s becoming even more important to be aware of yourself and how you affect your business. Self-branding is the correlation between you and your brand or business. Remember that in consumers’ eyes your self-impression is how they perceive you. Here are a few tips to help your self-brand!




If you don’t know yourself how do you expect to build a successful business? Your personal foundation is the foundation of your business. Successful businesses aren’t started based off of things that you do not believe in. You must set goals for your future, your interests, your beliefs, your strengths as well as your weaknesses. All of these attributes will help you make your personal mission statement and development plan of how you are going to attain your goals for the future.




Once you know yourself and your purpose you need to seize opportunities. What is the one thing that holds an infinite amount of information at our fingertips? THE INTERNET! After all, it dies hold an infinite amount of opportunities for you. Let’s start with social medias. There are many ways to connect with your desired audience, for example there are blogs, websites, LinkedIn, Facebook, Twitter, Instagram, email and Pinterest. Networking via Internet is important in today’s world because businesses reach out online to consumers and fellow businesses. So, open that MacBook and begin connecting!




Don’t underestimate the power of communication; at the end of the day you are working on your self-brand for a reason. When someone asks you how your day is don’t be afraid to actually tell him or her what has been going on in your life. While we do want to share our new successes, be sure not to cross the line of personal and professional line. Showing you can contribute to a conversation adds value to the surface of your self brand.  Don’t’ forget to hand out your business card at the end of the conversation!


Networking is a powerful tool for successful branding. You are able to make more connections by becoming interested in other people than trying to get other people interested in you. You must listen and interact with new people in order to expand your brand while adding value, and knowing the right people can take you and your business places that you may not be able to reach otherwise. You are not only trying to collect contacts when you network, but are instead planting relations and building trust with those relations. There are many places you can go to network; some examples include industry mixers, professional associations, or professional social media services. You should be active in as many networking opportunities as possible because people can’t build those relationships with you if they don’t know who you are.


Rekindling old ties may be intimidating sometimes, but it’s worth it! If you have a few friends that you haven’t contacted since your college graduation then today is the day to invite them on a coffee date to catch up. Who knows, they may have picked up a few contacts and networks in the last few years that are worth you getting to know.


We hope that these few tips helped you take a look at the small things. After all, in business it is important to have a consistent foundation to build your work on.

Introducing Marisa Rios

Posted on May 22nd, 2014 by Skye-Lynn Ferch Categories Blog

The REFUGE Group would like to welcome the newest Digital Marketing Intern, Marisa Rios.


Meet our newest intern here at the REFUGE Group!
Meet our newest intern here at the REFUGE Group!

She was born and raised in Houston, Texas, and spent her entire elementary, junior high, and high school years in small private schools in the Houston area. Throughout school, she participated in various activities, such as ballet, cheerleading, and student government.

Since attending Texas A&M, she has been involved in various organizations on campus, including Cornerstone Honors Liberal Arts program, Student Communication Association, Visual Arts Committee, and Honors Student Council.  She recently became president of the Alpha Zeta Chapter of Lambda Sigma at Texas A&M.

When she’s not studying for exams or spending time with family in Houston, she likes to read books of all sorts, spend time in art galleries, and cook for anyone who opens their kitchen and their pantry.  Though she tries not to, she spends much of her free time surfing through Pinterest and looking for ideas for her next DIY project. If she had her way, she would live on the beach, basking in the warm sunshine and relaxing with her loved ones.

Thank you for joining our family at The REFUGE Group and we look forward to working with you!


Introducing Skye-Lynn Ferch

Posted on May 14th, 2014 by Skye-Lynn Ferch Categories Blog

The REFUGE Group would like to welcome the newest Digital Marketing Intern, Skye-Lynn Ferch. Skye-Lynn is her real name but everyone calls her Skye.


Meet our newest intern here at the REFUGE Group!
Meet our newest intern here at the REFUGE Group!

She was born in Canada and lived there until she was 10 years old. A majority of her family is spread across British Columbia, Alberta and Saskatchewan. She, alongside her family, moved to Oklahoma then Texas. She went to high school in Gainesville, Texas. Throughout school she kept active in sports, which included volleyball, basketball and track.

When it became time to choose a university she chose the University of Houston. She has been there for 3 years now, and is well on her way to graduation. Originally, she started out with a major in Pre-Pharmacy, but didn’t even make it through orientation before figuring out that the pharmacy route was not the route for her. After another change of major and a few minutes of scanning the list of majors, she stumbled upon the communications category and quickly decided that was the path for her. She has since loved being in the Jack J. Valenti School of Communications!

She has been involved with Chi Omega since she started at U of H.  Outside of school and her new internship, she serves at Pappa’s Burger and encourages everyone to stop by and have a bite!

In her free time she spends time with 7 week-old puppy named Grayson, her boyfriend (take note of the order she put those two). She leads a busy life, but considers herself a simple woman of Christ. Her perfect day would include a Mitch Albom book in one hand, while her other hand rummages through a plate of fried pickles and Grayson in her lap. In front of her would be a gorgeous lake, above her a sky filled with sunshine and behind her a barbeque with her closest friends and family.

Thank you for joining our family at The REFUGE Group and we look forward to working with you!