Don’t Be Intimidated By Marketing Automation

Posted on August 20th, 2014 by Skye-Lynn Ferch Categories Blog

It’s As Easy As 1-2-3!


Marketing automation isn’t exactly new, but many businesses have not gotten on board yet. Marketing and automation were hardly ever spoken in the same sentence until now, but with the rise of online engagement it only makes sense to combine the two. We are here to tell you not be intimidated, but instead to embrace this new way of marketing!Mobile office work concept


As many salesmen and women know, one of the secrets to successful selling is building a relationship. Now-a-days customers have an infinite amount of knowledge at their fingertips thanks to the Internet, and they do not hesitate to use that to their advantage. Before a customer even speaks with the sales team they have learned as much information as they may need. This is where marketing automation comes in! It can send information to help the customers based on what they look at on a business’s website.


You may be wondering how in the world content can be personable with automation. Well, there is an answer. When a customer goes to your website, there is a way to program it to when they click on “x” product the company will send a personalized email with more details and more products like it!


Smart engagement is another key to marketing automation. When a customer adds items to the cart, but does not pay yet the computer can send an email with similar content or a reminder email.


You can learn more about marketing automation at Advertising Age.

Content Is Key

Posted on August 13th, 2014 by Skye-Lynn Ferch Categories Blog

Content is key. That is the die-hard truth – we even have a Pinterest board dedicated to it (check it out here)! When say content we are referring to every and anything that your business puts onto its social medias, blogs, advertisements, etc. Did you know that each social media platform has different words that have a higher engagement level? Well, that is one of the many elements of changing yourself from drab to fab on your business’s social media!


Lesson 1 – Target your audience


Make sure to know who your target audience is. If your business’s demographic is women who garden that are from the age or 35-50 living in the suburbs, then she, likely, will not be interested in the latest about the underground music. If you post content that is irrelevant to what your audience is interested in then that could mean one less follower which means one less potential customer viewing your business on a daily basis. Presently, there is a lot of technology that is dedicated to demographics and it is generally either free or low cost to use. One free option is actually on the mega-media of today – Facebook. If you have a Facebook page then you can view your Facebook demographics at the “Insights” area! The bottom line is to know who your target audience is.


Lesson 2 –  Include a “call to action”


A call to action lets the viewer know exactly what to do for more information. Different call-to-actions include: “click here”, “submit”, “call” or “share”. There are many that you could use, but those are a few examples. A call-to-action helps keep your content simple by directing the viewer step-by-step  through how to attain more information.


Lesson 3 – Keep it simple


Keeping your content simple and easy to read also allows it to be easy to “share”, “retweet” or “repin”! All of these will bring more traffic to your website. So, just how do you create simple content? Well, there are multiple ways which include, but not limited to, keeping your content easy to read with short and concise sentences, a limit to 2-3 eye catching colors that coordinate well and an easy call to action. A trending medium to make easy-to-read content is with an infographic. Brainstorm some topics with your team that your audience would be interested in, choose one and make an infographic on it.


Another reason to keep your content simple is to be sure that it is “snackable”; meaning make sure it can be viewed within moments. We live in an “on-the-go” society, and people expect everything to come to them fast whether it is their food at a restaurant, service at a gas station or the content they view on their phone.


Lesson 4 – Bring it all together


Make sure your content correlates well by having a theme. To make sure this happens you should brainstorm ideas for your social media content, plan when to post, how to post and what to post it on, create your content and then promote it.


With these pointers we hope that you are able to increase engagement and cliental by simply taking a second look at the content that you put on your professional pages.

College Students, This is For You!

Posted on August 6th, 2014 by Skye-Lynn Ferch Categories Blog

Attractive Young Mixed Race Female Graduate in Cap and Gown Choosing Job Offer 1 Button on Futuristic Translucent Panel.There is no denying that our world is changing in the ways that we communicate with the never-ending evolution of social media, but many people, especially people that are in college or just graduating from it, think of social media as just that – social. Here at The REFUGE Group we are in “intern season” so there is no better time than now to chat about how to use social media, what to put on them and how you can use it to your advantage while transition from college to career!


There is a certain “digital etiquette” that you should adhere to if you would like your digital resume to be up-to-par. That’s right, we said it – digital resume. How often do you use Google to look up a definition, job, news or anything else that you seek more knowledge on? The answer is probably along the lines of “all of the time”. Employers can do the same thing, so be sure to keep your updates appropriate and something that doesn’t have the potential to hold you back in the future. We aren’t saying to not be social online, but suggest that you are smart while doing it!


Part of having the right content on your social media is having control over your pages. You can get the most control by customizing your privacy settings, which can help you control the friends that see your profile and posts, if people can post statuses or pictures directly onto your timeline and what activity you show as public.  Activating those privacy settings can save you from publicizing that embarrassing picture your younger sibling posted, that post from the friend that always crosses the line, a like to a controversial post or anything else that is better seen by close friends and family or nobody at all.


Now that everybody knows to post appropriate statuses, pictures or tweets and to control one’s privacy settings, let’s dive into another important component – active posting! Actively using your social platforms shows that you are on the ball with communicating. After all, one search in Google and an employer can find out how active you are online.


Using social networks appropriately and on a regular basis is important, but how you use them is also important. Like we stated earlier, many people use networking online socially, which is understandable since it is in the name, but how is that going to get the attention of employers? Utilizing social networks to show your professional interests, collaborating skills, networking expertise and that you are up-to-date with what happens around you will stand out to employers. You can do this on sites such as LinkedIn.


Did you know that some college classes focus on social media and sometimes give certifications in platforms such as Hootsuite? Or offer social media seminars? Looking for opportunities like these on campus will make your transition from college to your career a cinch, and with these pointers you will be able to wow any employer that comes your way!