The Intersection of Social Media and eCommerce

Posted on December 16th, 2015 by REFUGE Categories Advertising

By Vlad Vidaeff
 
For the majority of retailers, e-commerce makes up a significant portion of a company’s sales.  Consumers love the convenience and ease of purchasing products from their homes.  We have seen the rise of Cyber Monday.  We have seen the popularity of Amazon and other online retailers.  This blog will explore the growing impact of social media on e-commerce. (more…)

The Impact of Facebook Safety Check During Terrorist Attacks and Natural Disasters

Posted on December 9th, 2015 by REFUGE Categories Blog

By Vlad Vidaeff
 
November 13, 2015.  Whether you heard about the terrorist attacks in Paris through social media, the news, or a friend, it was a solemn day worldwide.  Many Americans expressed their feelings and support for France through social media.  Facebook allowed users to add a filter to their profile picture in the colors of the French flag and I, along with many of my friends, used the feature.  Another feature that Facebook offered during this time of panic and devastation was the little-used Safety Check tool.  This blog will explore the purpose of the tool as well as the controversy surrounding its use. (more…)

The Benefits of Google Hangouts for your Business

Posted on December 2nd, 2015 by REFUGE Categories Blog

By Vlad Vidaeff
 
I have been a big fan of the complete menu of Google apps for the past decade.  In fact, in almost every situation, I prefer Google’s offerings to their main competitor.  Victory to Gmail over Microsoft Outlook.  Thumbs up to Google Maps over Apple Maps.  Cheers to Google Docs over Microsoft Office for group projects.  This blog will explore the benefits of an underrated Google app: Google Hangouts. (more…)

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