Twitter’s Conversational ads: Facilitating Interactions Between Brands and Consumers

Posted on January 27th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
Twitter recently introduced conversational ads that “make it even easier for consumers to engage with and then spread a brand’s campaign message.”  Historically, polls have been one method that marketers use to conduct market research.  From the consumer’s perspective, polls and quizzes are often a fun activity.  Who hasn’t taken one of BuzzFeed’s fun quizzes at some point or another?  Twitter’s conversational ads take aspects of polls and adjust them to the social media setting.  This blog will discuss the framework of conversational ads and how they can be of benefit to brands. (more…)

The Puppy Bowl Outdoes Itself with the Addition of Virtual Reality

Posted on January 21st, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
February 7, 2016.  Only a couple of weeks away, this is the date when the AFC Champion and the NFC Champion will face off in the Super Bowl.  As I grew up in Boston and Tom Brady went to my alma mater, I have no qualms in saying that I hope the New England Patriots will be taking part in this year’s festivities.  Regardless of the teams participating, the Super Bowl is truly a spectacle.  Commercials are almost as popular as the game itself.  Companies such as Anheuser-Busch, Doritos, GoDaddy, and many others pay exorbitant fees for a 30 second segment or more during the big game.  These companies are paying for the viewership and the exposure that they will be getting during the most popular program of the year.  In recent years, the Puppy Bowl has garnered quite the following as a break from the action. (more…)

Google Introduces two new Interactive ad Formats for Mobile

Posted on January 13th, 2016 by REFUGE Categories App Developers

By Vlad Vidaeff
Google, always the innovator, recently launched two interactive ad formats for mobile: Trial Run Ads and Interactive Interstitial Ads.  Both ads take customization to a new level by giving advertisers a more immersive way to reach potential consumers.  This blog will explore the features of each type of ad and the companies that would benefit from using these new offerings as part of their marketing mix. (more…)

The New Era of Google+

Posted on January 6th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
The history of Google+ has been an interesting one.  The social media platform’s importance as a benefit to your SEO is unquestioned.  However, Google+’s aspirations to be a direct competitor to Facebook have been a mixed bag.  This blog will explore Google+’s history and the recent changes made to the platform. (more…)