LinkedIn Upgrades its Advertising Platform for Account-Based Marketing

Posted on March 30th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
LinkedIn has been the haven for B2B marketers for quite some time.  Known as the “Facebook for professionals,” the network’s active users are mostly professionals in a variety of industries.  Along with individual profiles, many companies have company pages on LinkedIn.  Given its user base, LinkedIn has recently introduced LinkedIn Account Targeting.  This blog will discuss how companies can run effective account-based marketing campaigns by using this new tool. (more…)

Social Virtual Reality: Facebook’s Next Challenge

Posted on March 23rd, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
Looking back on the technological innovation that has taken place during my lifetime alone is remarkable.  Here’s a snapshot of what things were like when I was a kid: I would log-on to the Internet using dial-up so I could IM with my friends; while I was online, our landline phone could not be used; loading a web page took so long that I would often read a magazine while I was waiting; cell phones resembled small bricks and the best part was playing snake; a couple years earlier, cell phones didn’t even exist; if I wanted to meet my friend at the park, we would set a time to meet; if he didn’t show up, I would wait 15 minutes and then go home.  Fast forward to the year 2016 and the every day life of a young professional: the Internet is so fast that I get frustrated when a page takes more than a couple seconds to load; AOL is a dinosaur while Google, Facebook, and other social media platforms grab our attention on a daily basis; cell phones are sleek and we often use them to surf the web more often than our computers.  What does the future hold?  Virtual reality has a nice ring to it but so far it hasn’t made much of an impact in the life of an average person.  Facebook is looking to change that.  This blog will discuss Facebook’s new focus on virtual reality and what it hopes to achieve. (more…)

Canvas: Facebook’s new Immersive ad Experience for Mobile

Posted on March 16th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
The good old days of Facebook are long over.  The days where Facebook’s algorithm made it easy for brands to reach consumers with a significant reach are long gone.  Facebook’s current algorithm makes it essential to use Facebook advertising for successful advertising campaigns on the social network.  This blog will discuss Canvas, the recent full-screen ad experience built for mobile. (more…)

Twitter’s new ‘best Tweets first’ Timeline

Posted on March 9th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
It’s no secret that Twitter has been in a state of flux lately: the company has been playing musical chairs with its executives, its stock price has plummeted, and it’s planning to eliminate its iconic 140-character limit.  In another major change, Twitter has recently introduced a ‘best Tweets first’ timeline.  This blog will discuss the features of this new update and whether it’s a solid decision for Twitter’s short-term and long-term growth goals. (more…)

Have some fun in the sun with Outdoor Cabinetry

Posted on March 9th, 2016 by REFUGE Categories Blog

It’s technically winter in Texas but we know that Houston doesn’t have a true cold season.  It’s early March and the temperature this week has been in the 70’s.  Unlike other parts of the country, winter and spring are perfect times to spend some time enjoying the outdoors.  This blog will touch on how outdoor cabinetry can help you create the perfect outdoor kitchen. (more…)

A Deadly blow to Flash

Posted on March 2nd, 2016 by REFUGE Categories Adobe

By Vlad Vidaeff
If you’ve ever watched a video online, you’re familiar with Flash.  Flash is the software provided by Adobe that allows you to watch a video on your device.  If you’ve used Flash, you are also familiar with the constant need to download updates and new versions of the software.  This is not due to constant innovation on the part of Adobe.  It’s due to the frequent bugs and other errors that make patches a necessity.  Along with several other heavy hitters, Google has announced that it will no longer support Flash.  This blog will explore the reasoning behind this decision and the impact it will have on how we view videos online. (more…)