Google’s Innovative Project: Blending Search and Social Media

Posted on April 27th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
When a new project doesn’t even have a name yet, it makes it that much cooler.  When it’s coming from Google, you have the attention of the general public.  This blog will explore the innovative new project by Google which blends Google search results and elements of a social media network. (more…)

Pinterest Opens Promoted Pins to Small-and-Medium Sized Businesses

Posted on April 20th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Promoted posts are an essential part of a company’s social media strategy on a variety of platforms.  Facebook’s algorithm has pressured brands to promote their posts to reach a large number of segments.  Other prime time players, including Twitter, Instagram, and LinkedIn also offer robust advertising platforms.  Until now, Promoted Pins on Pinterest were limited to large corporations such as Macy’s and Walgreens.  Small-and-medium sized businesses rejoice, Pinterest has announced that it has opened up Promoted Pins to all businesses on the network.  This blog will discuss the advertising options available to businesses, with a focus on small-and-medium sized companies.  The advantages of Promoted Pins will also be analyzed. (more…)

A New Partnership with the NFL: Twitter’s Saving Grace?

Posted on April 14th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Twitter, are you ready for some football?  The NFL and Twitter have recently announced a streaming partnership for Thursday Night Football games.  This blog will discuss the terms of the agreement and what it means for the struggling social media network.  In the past, I have been critical of Twitter for several proposed or implemented changes to its platform.  In this case, I whole-heartedly support Twitter’s effort to make live TV an important aspect of its strategy moving forward. (more…)

The REFUGE Group’s Analytics Services

Posted on April 7th, 2016 by REFUGE Categories Analytics

By Vlad Vidaeff
 
As a full-service boutique advertising agency, The REFUGE Group offers a vast array of marketing services ranging from traditional marketing to digital marketing and public relations/events.  Under the digital marketing umbrella, one of our core competencies is the analytics services that we provide to our clients.  This blog will give you a preview of the way in which we provide key metrics on a weekly basis. (more…)

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