Facebook to Revamp Trending Topics Feature

Posted on June 29th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
 
While hashtags indicate the popularity of specific topics on Twitter, Facebook has its own version with Trending Topics.  Appearing on the right side of yours newsfeed, they consist of 10-15 newsworthy topics that are updated on a daily basis.  After a political controversy, Facebook has announced that it will revamp this popular feature.  This blog will analyze how Trending Topics will change and what this means for the social media leader. (more…)

Google to Increase Size of ads due to Mobile Trends

Posted on June 22nd, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
The importance of Google advertising is unquestioned.  Whether you’re a start-up or a well-established corporation, paid ads are a necessity for continued success.  With that being said, consumer habits are changing as desktop usage is falling while mobile usage is rising.  This blog will touch on Google’s decision to increase the size of its ads and the reason for this development. (more…)

The REFUGE Group’s Blog Services

Posted on June 15th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
 
Content creation is an increasingly important part of the marketer’s toolbox.  Whether it’s social media, e-mail marketing, or blogs, consumers have come to expect visually appealing and substantive content.  This blog will analyze the breadth of blog services that The REFUGE Group provides. (more…)

Twitter Eases 140 Character Limit, Creating Increased Flexibility

Posted on June 8th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Twitter has been a frequent subject of our weekly blog and this comes as no surprise due to the frequent changes and additions the social media giant has been making in hopes of turning the company around.  One of the most frustrating aspects of composing a tweet has been the effect that links, photos, videos, and GIFs have on the character limit.  Previously, adding multimedia content took a chunk out of your 140-character limit which made it more difficult to get your message across even though your tweet would be more visually appealing.  This blog will explore the easing of the character limit that now makes it easier to simultaneously create visually appealing posts without sacrificing your headline. (more…)

Amazon Launches Amazon Video Direct to Compete with Google and YouTube

Posted on June 1st, 2016 by REFUGE Categories Amazon

By Vlad Vidaeff
 
Content creation is becoming an increasingly important part of a marketer’s toolkit.  Rather than simply sharing content, marketers are now expected to create visually appealing photos and videos on social media.  User-generated content, live streaming, and streaming services are popular with YouTube, Periscope, Facebook Live, Netflix, Hulu, Amazon Prime, and Vimeo being some of the major players.  This blog will discuss Amazon’s announcement to launch the company into the user-generated video market. (more…)

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