LinkedIn: How does it Stack up with Social Media Engagement

Posted on July 27th, 2016 by REFUGE Categories B2B

By Brandon Palmer
 
LinkedIn has been called the Facebook for professionals. Unfortunately, a platform designed for business has not quite garnered the interest that many would have hoped. With that in mind, this blog will discuss the viability of LinkedIn as a crucial part of a firm’s social media marketing strategy. (more…)

Twitter axes Buy Button, what does this mean for Social Commerce?

Posted on July 20th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
 
How often do you use social media to make purchases?  Social commerce, the intersection between social media and commerce, has become a strategic focus for many social media platforms.  Breaking off from the pack, Twitter has decided to ax its buy button.  This blog will analyze whether this decision will prove ominous for the future of social commerce. (more…)

REFUGE Summer Internship Program 2016

Posted on July 13th, 2016 by REFUGE Categories Blog

The REFUGE Group is excited to introduce our terrific Digital Marketing Interns: Giselle Cartagena, Tiffany Huynh, and Brandon Palmer!  The summer internship team, affectionately known as the Terrific Trio, has focused on various areas of marketing including social media, analytics, blogs, and other aspects of digital marketing.  The team has also participated in training sessions, client meetings, and webinars regarding topics such as mobile marketing and social media.  Vlad Vidaeff, REFUGE’s Social Media Manager, stated: “the diversity of experiences that our summer internship team has brought to REFUGE has created such an enriching team dynamic.  We have been working hard but also having a blast while we’re at it!” (more…)

Instagram to Introduce new Business-Centric Features

Posted on July 6th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Instagram continues to rise in popularity, especially with millennials, who love a platform that appeals to their propensity to take selfies.  Along with its visual focus, companies trying to target this segment have paid a close eye to the development of the platform.  As Facebook owns Instagram, it is no surprise that the platform has announced a host of new business tools.  This blog will highlight the new features and what it means for the evolution of the network. (more…)

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