Snapchat as a Marketing Tool

Posted on August 31st, 2016 by REFUGE Categories Advertising

By Giselle Cartagena

The power of social media and its effect on our everyday lives is prominent today. The usage of such on a personal level can be an easy decision but what triggers uncertainty can be integrating it as a business strategy for a company. One of the most intriguing networking outlets is Snapchat. The four-year-old outlet stands with 10 billion views per day and growth of 400 millions users per day, vastly surpassing the historical growth rates of legendary sites like Facebook and Twitter. This marks an impressive opportunity to approach an undiscovered target market and to increase brand awareness for any business. This blog will provide an overview of the marketing opportunities Snapchat offers for businesses. (more…)

Fashion Forward: How Digital Media is Changing the Fashion Industry

Posted on August 24th, 2016 by REFUGE Categories Blog

By Tiffany Huynh

Constant communication is crucial in today’s world. We’re all fixated on being “plugged in” and on allowing our friends and family to know where we are, what we’re up to, and even what we’re wearing at any given moment. This has only been made easier thanks to online platforms. (more…)

Pinterest to make Visual Search and Social Commerce a Strategic Focus

Posted on August 17th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff

In a recent blog, we touched on Twitter’s decision to remove its buy button and what this means for the future of social commerce.  In stark contrast to Twitter, Pinterest has gone in the opposite direction with a strategic focus on social commerce.  This blog will describe Pinterest’s innovative new visual search feature as well as additional improvements to the shopping experience on the platform. (more…)

The Rising Impact of Social Media on the news

Posted on August 10th, 2016 by admin Categories Blog

As a child, I remember waking up and coming downstairs for breakfast. While I was eating, my dad would read the newspaper, cigar in hand. While he stills does the same today, this is becoming an extinct practice. Most people nowadays, especially millennials, get their news online. The blog will analyze the increasing impact of social media as a source for the news.

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The REFUGE Group’s E-Mail Marketing Services

Posted on August 3rd, 2016 by REFUGE Categories B2B

E-mail marketing is an essential part of the marketer’s toolbox.  Whether you are B2B or B2C, newsletters and promotional e-mails are a great way to connect with customers and consumers as well as to highlight your products and services.  This blog will analyze the breadth of e-mail marketing services that The REFUGE Group provides. (more…)

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