Changing Female Stereotypes in Advertising: Unilever’s Gender Bias Study

Posted on September 28th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff

Mad Men is one of my all-time favorite TV shows.  As I was not alive during the 60’s and 70’s, I found it fascinating to get a glimpse of what the advertising world was like during those times.  Things have changed so much since then.  The rapid advancements in technology, the rise of digital marketing, and gender equality are a couple of the transformative changes that have taken place.  This blog will analyze a recent gender bias study conducted by Unilever which took a look at how women are portrayed in advertisements. (more…)

Billboards and Out-of-Home Media: Do They Still Work?

Posted on September 21st, 2016 by REFUGE Categories Advertising

By Brandon Palmer

When we leave the house every morning and get on the highway, what is the first thing we see on the road? Billboards? You guessed it! Of course, it’s not just billboards that are visible outside of our homes. Ads on public transportation, at the Houston METRORail, and on any free space advertisers are able and willing to purchase. We speak so often about digital media, social media specifically, and the huge impact it is having on marketing and the world in general, it seems only fair that we level out the conversation and discuss a bit about how other media advertising strategies (Out-of-Home advertising) are faring in comparison. (more…)

Snapchat as a Marketing Tool

Posted on August 31st, 2016 by REFUGE Categories Advertising

By Giselle Cartagena

The power of social media and its effect on our everyday lives is prominent today. The usage of such on a personal level can be an easy decision but what triggers uncertainty can be integrating it as a business strategy for a company. One of the most intriguing networking outlets is Snapchat. The four-year-old outlet stands with 10 billion views per day and growth of 400 millions users per day, vastly surpassing the historical growth rates of legendary sites like Facebook and Twitter. This marks an impressive opportunity to approach an undiscovered target market and to increase brand awareness for any business. This blog will provide an overview of the marketing opportunities Snapchat offers for businesses. (more…)

Instagram to Introduce new Business-Centric Features

Posted on July 6th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Instagram continues to rise in popularity, especially with millennials, who love a platform that appeals to their propensity to take selfies.  Along with its visual focus, companies trying to target this segment have paid a close eye to the development of the platform.  As Facebook owns Instagram, it is no surprise that the platform has announced a host of new business tools.  This blog will highlight the new features and what it means for the evolution of the network. (more…)

Google to Increase Size of ads due to Mobile Trends

Posted on June 22nd, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
The importance of Google advertising is unquestioned.  Whether you’re a start-up or a well-established corporation, paid ads are a necessity for continued success.  With that being said, consumer habits are changing as desktop usage is falling while mobile usage is rising.  This blog will touch on Google’s decision to increase the size of its ads and the reason for this development. (more…)

Twitter Eases 140 Character Limit, Creating Increased Flexibility

Posted on June 8th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Twitter has been a frequent subject of our weekly blog and this comes as no surprise due to the frequent changes and additions the social media giant has been making in hopes of turning the company around.  One of the most frustrating aspects of composing a tweet has been the effect that links, photos, videos, and GIFs have on the character limit.  Previously, adding multimedia content took a chunk out of your 140-character limit which made it more difficult to get your message across even though your tweet would be more visually appealing.  This blog will explore the easing of the character limit that now makes it easier to simultaneously create visually appealing posts without sacrificing your headline. (more…)

The REFUGE Group’s Social Media Services

Posted on May 11th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Do you not have the time to maintain active social media profiles?  Are you overwhelmed by the seemingly endless list of social media platforms?  Are you unsure about how to tailor your content to each platform and how to increase your following as well as the effectiveness of your posts?  The REFUGE Group offers advanced social media services customized to your specific business.  This blog will explore some of REFUGE’s offerings which fall under the social media umbrella. (more…)

Google’s Innovative Project: Blending Search and Social Media

Posted on April 27th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
When a new project doesn’t even have a name yet, it makes it that much cooler.  When it’s coming from Google, you have the attention of the general public.  This blog will explore the innovative new project by Google which blends Google search results and elements of a social media network. (more…)

Pinterest Opens Promoted Pins to Small-and-Medium Sized Businesses

Posted on April 20th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Promoted posts are an essential part of a company’s social media strategy on a variety of platforms.  Facebook’s algorithm has pressured brands to promote their posts to reach a large number of segments.  Other prime time players, including Twitter, Instagram, and LinkedIn also offer robust advertising platforms.  Until now, Promoted Pins on Pinterest were limited to large corporations such as Macy’s and Walgreens.  Small-and-medium sized businesses rejoice, Pinterest has announced that it has opened up Promoted Pins to all businesses on the network.  This blog will discuss the advertising options available to businesses, with a focus on small-and-medium sized companies.  The advantages of Promoted Pins will also be analyzed. (more…)

A New Partnership with the NFL: Twitter’s Saving Grace?

Posted on April 14th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Twitter, are you ready for some football?  The NFL and Twitter have recently announced a streaming partnership for Thursday Night Football games.  This blog will discuss the terms of the agreement and what it means for the struggling social media network.  In the past, I have been critical of Twitter for several proposed or implemented changes to its platform.  In this case, I whole-heartedly support Twitter’s effort to make live TV an important aspect of its strategy moving forward. (more…)

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