Clash of the Titans: Apple vs. Amazon

Posted on February 17th, 2016 by REFUGE Categories Amazon

By Vlad Vidaeff
 
Ali vs. Frazier.  McDonald’s vs. Burger King.  Wal-Mart vs. Target.  Coca-Cola vs. Pepsi.  Apple vs. Amazon?  It’s safe to say that you’re probably not human if you’ve never purchased anything from Apple or Amazon in your life.  The retail giants have become so large that they now compete in some of the same circles.  One of those circles is streaming media.  Competition breeds competition and neither heavyweight wants to lay down.  This blog will discuss Amazon Prime’s omission from Apple TV. (more…)

Google Introduces two new Interactive ad Formats for Mobile

Posted on January 13th, 2016 by REFUGE Categories App Developers

By Vlad Vidaeff
 
Google, always the innovator, recently launched two interactive ad formats for mobile: Trial Run Ads and Interactive Interstitial Ads.  Both ads take customization to a new level by giving advertisers a more immersive way to reach potential consumers.  This blog will explore the features of each type of ad and the companies that would benefit from using these new offerings as part of their marketing mix. (more…)

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