Snapchat as a Marketing Tool

Posted on August 31st, 2016 by REFUGE Categories Advertising

By Giselle Cartagena

The power of social media and its effect on our everyday lives is prominent today. The usage of such on a personal level can be an easy decision but what triggers uncertainty can be integrating it as a business strategy for a company. One of the most intriguing networking outlets is Snapchat. The four-year-old outlet stands with 10 billion views per day and growth of 400 millions users per day, vastly surpassing the historical growth rates of legendary sites like Facebook and Twitter. This marks an impressive opportunity to approach an undiscovered target market and to increase brand awareness for any business. This blog will provide an overview of the marketing opportunities Snapchat offers for businesses. (more…)

The REFUGE Group’s E-Mail Marketing Services

Posted on August 3rd, 2016 by REFUGE Categories B2B

E-mail marketing is an essential part of the marketer’s toolbox.  Whether you are B2B or B2C, newsletters and promotional e-mails are a great way to connect with customers and consumers as well as to highlight your products and services.  This blog will analyze the breadth of e-mail marketing services that The REFUGE Group provides. (more…)

Google’s Innovative Project: Blending Search and Social Media

Posted on April 27th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
When a new project doesn’t even have a name yet, it makes it that much cooler.  When it’s coming from Google, you have the attention of the general public.  This blog will explore the innovative new project by Google which blends Google search results and elements of a social media network. (more…)

The REFUGE Group’s Analytics Services

Posted on April 7th, 2016 by REFUGE Categories Analytics

By Vlad Vidaeff
 
As a full-service boutique advertising agency, The REFUGE Group offers a vast array of marketing services ranging from traditional marketing to digital marketing and public relations/events.  Under the digital marketing umbrella, one of our core competencies is the analytics services that we provide to our clients.  This blog will give you a preview of the way in which we provide key metrics on a weekly basis. (more…)

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