Pinterest to make Visual Search and Social Commerce a Strategic Focus

Posted on August 17th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff

In a recent blog, we touched on Twitter’s decision to remove its buy button and what this means for the future of social commerce.  In stark contrast to Twitter, Pinterest has gone in the opposite direction with a strategic focus on social commerce.  This blog will describe Pinterest’s innovative new visual search feature as well as additional improvements to the shopping experience on the platform. (more…)

The Intersection of Social Media and eCommerce

Posted on December 16th, 2015 by REFUGE Categories Advertising

By Vlad Vidaeff
For the majority of retailers, e-commerce makes up a significant portion of a company’s sales.  Consumers love the convenience and ease of purchasing products from their homes.  We have seen the rise of Cyber Monday.  We have seen the popularity of Amazon and other online retailers.  This blog will explore the growing impact of social media on e-commerce. (more…)

Thanksgiving: A time for Family, Thankfulness, and Gratitude?

Posted on November 19th, 2015 by REFUGE Categories Blog

By Vlad Vidaeff
While the history behind how Thanksgiving came to be (cue the mistreatment of Native Americans) is controversial, the holiday itself has come to represent many wholesome values today.  To many Americans, Thanksgiving is a day off from work and an opportunity to spend quality time with friends and family while enjoying a home-cooked feast.  For many years, Thanksgiving has also been the most important shopping weekend for the retail industry.  Black Friday is the day when many retailers have traditionally offered deep discounts on hot items.  However, things have changed with the growing impact of the Internet and the rise of ecommerce.   Online retailers, with Amazon being the most prominent, developed Cyber Monday to serve as the day when consumers can capitalize on huge savings the Monday before Thanksgiving.  As a result, many big-box retailers have had their sales drop as some consumers have shifted to making their purchases solely online.  To fight back, in recent years, many large retailers have started opening their stores on Thanksgiving Day.  Is this what we really want as a society? (more…)