The Rising Impact of Social Media on the news

Posted on August 10th, 2016 by admin Categories Blog

As a child, I remember waking up and coming downstairs for breakfast. While I was eating, my dad would read the newspaper, cigar in hand. While he stills does the same today, this is becoming an extinct practice. Most people nowadays, especially millennials, get their news online. The blog will analyze the increasing impact of social media as a source for the news.

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Twitter axes Buy Button, what does this mean for Social Commerce?

Posted on July 20th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
 
How often do you use social media to make purchases?  Social commerce, the intersection between social media and commerce, has become a strategic focus for many social media platforms.  Breaking off from the pack, Twitter has decided to ax its buy button.  This blog will analyze whether this decision will prove ominous for the future of social commerce. (more…)

Instagram to Introduce new Business-Centric Features

Posted on July 6th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Instagram continues to rise in popularity, especially with millennials, who love a platform that appeals to their propensity to take selfies.  Along with its visual focus, companies trying to target this segment have paid a close eye to the development of the platform.  As Facebook owns Instagram, it is no surprise that the platform has announced a host of new business tools.  This blog will highlight the new features and what it means for the evolution of the network. (more…)

Facebook to Revamp Trending Topics Feature

Posted on June 29th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
 
While hashtags indicate the popularity of specific topics on Twitter, Facebook has its own version with Trending Topics.  Appearing on the right side of yours newsfeed, they consist of 10-15 newsworthy topics that are updated on a daily basis.  After a political controversy, Facebook has announced that it will revamp this popular feature.  This blog will analyze how Trending Topics will change and what this means for the social media leader. (more…)

Facebook bots: The Greatest Thing Since Apple’s App Store or an Annoying Disaster Waiting to Happen?

Posted on May 4th, 2016 by REFUGE Categories Artificial Intelligence

By Vlad Vidaeff
 
For the generation that grew up with AOL Instant Messenger, you are likely already familiar with bots.  In an era where boredom as a child was a common occurrence (something that has disappeared these days with advancements in technology and limitless entertainment options), “IM’ing” your friends was a popular activity for children and teens.  In addition to your real friends, there were several bots you could chat with such as SmarterChild.  While they were not especially useful in any way, bots were a way to pass the time.  Most of us would make fun of bots by insulting them or making ridiculous statements to see how they would react.  Fast forward to 2016.  Bots are being lauded as the next big thing.  In fact, at Facebook’s recent F8 developer conference, the social media giant announced bots for Messenger.  This blog will explore Facebook’s attempt to become the leader in bots, the benefits for brands, and whether consumers will likely adopt the service. (more…)

Social Virtual Reality: Facebook’s Next Challenge

Posted on March 23rd, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
 
Looking back on the technological innovation that has taken place during my lifetime alone is remarkable.  Here’s a snapshot of what things were like when I was a kid: I would log-on to the Internet using dial-up so I could IM with my friends; while I was online, our landline phone could not be used; loading a web page took so long that I would often read a magazine while I was waiting; cell phones resembled small bricks and the best part was playing snake; a couple years earlier, cell phones didn’t even exist; if I wanted to meet my friend at the park, we would set a time to meet; if he didn’t show up, I would wait 15 minutes and then go home.  Fast forward to the year 2016 and the every day life of a young professional: the Internet is so fast that I get frustrated when a page takes more than a couple seconds to load; AOL is a dinosaur while Google, Facebook, and other social media platforms grab our attention on a daily basis; cell phones are sleek and we often use them to surf the web more often than our computers.  What does the future hold?  Virtual reality has a nice ring to it but so far it hasn’t made much of an impact in the life of an average person.  Facebook is looking to change that.  This blog will discuss Facebook’s new focus on virtual reality and what it hopes to achieve. (more…)

Canvas: Facebook’s new Immersive ad Experience for Mobile

Posted on March 16th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
The good old days of Facebook are long over.  The days where Facebook’s algorithm made it easy for brands to reach consumers with a significant reach are long gone.  Facebook’s current algorithm makes it essential to use Facebook advertising for successful advertising campaigns on the social network.  This blog will discuss Canvas, the recent full-screen ad experience built for mobile. (more…)

Twitter’s new ‘best Tweets first’ Timeline

Posted on March 9th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
 
It’s no secret that Twitter has been in a state of flux lately: the company has been playing musical chairs with its executives, its stock price has plummeted, and it’s planning to eliminate its iconic 140-character limit.  In another major change, Twitter has recently introduced a ‘best Tweets first’ timeline.  This blog will discuss the features of this new update and whether it’s a solid decision for Twitter’s short-term and long-term growth goals. (more…)

The Intersection of Social Media and eCommerce

Posted on December 16th, 2015 by REFUGE Categories Advertising

By Vlad Vidaeff
 
For the majority of retailers, e-commerce makes up a significant portion of a company’s sales.  Consumers love the convenience and ease of purchasing products from their homes.  We have seen the rise of Cyber Monday.  We have seen the popularity of Amazon and other online retailers.  This blog will explore the growing impact of social media on e-commerce. (more…)

The Impact of Facebook Safety Check During Terrorist Attacks and Natural Disasters

Posted on December 9th, 2015 by REFUGE Categories Blog

By Vlad Vidaeff
 
November 13, 2015.  Whether you heard about the terrorist attacks in Paris through social media, the news, or a friend, it was a solemn day worldwide.  Many Americans expressed their feelings and support for France through social media.  Facebook allowed users to add a filter to their profile picture in the colors of the French flag and I, along with many of my friends, used the feature.  Another feature that Facebook offered during this time of panic and devastation was the little-used Safety Check tool.  This blog will explore the purpose of the tool as well as the controversy surrounding its use. (more…)

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