Posted on October 17th, 2012 by admin Categories Advertising
Even when you aren’t looking, they catch your eye. Billboards jump out grab your attention whether you’re sitting in traffic or driving down the freeway. According to AdHitch, 29% of people said that outdoor advertising caused them to visit a store within a week.
Keep It Short and Sweet
When planning what to put on your billboard, remember that people will be driving when they see it. In other words, keep it short. About Advertising suggests keep the length of words at about 6 or less. Since you have to keep your words to a minimum this is when you can show it instead of explaining it. Look into going 3D or using moving objects or making it interactive for the viewers. This is your chance to make your ad memorable!
Claim Your Territory
Finding where to place your ad is as important as coming up with the ad concept. The ideal location will alert your audience to your location. You’ll want to look into purchasing billboards close to your locations. It’s a waste of money placing your ads for a new clothing store 45 miles away from the store’s location. Another idea is to make sure to pick a place where your ideal audience will see it. For example, if you sell office supplies you will want to have your billboard ads around where there are lots of businesses or if you’re trying to bring families into your restaurant, you will want to place your ads closer to schools.
Help drive business to your brand today with billboard advertising! If you have used billboard advertising, let us know how it worked for you.
Posted on October 3rd, 2012 by admin Categories communication
These colorful and extremely helpful graphics have burst onto the digital scene explaining and discussing everything from aquatic botany to Twitter to online dating. But exactly what are infographics and why should you use one?
Well, they’re basically images that have graphics and text (includings stats) about a certain topic, place, thing, etc. Since infographics are graphics they be used on any webpage, facebook page, or Twitter, Pinterest post to get your name/company out on any platform. They also lead potential new clients to back to your website.
Now that you have seen the infographic light, it’s time to start making them. We’ve found this to help you get started on making your first infographic! Here are some of our favorite infographic sites:
If you have made an infographic, send it to us and your favorite infographic site!
Posted on September 19th, 2012 by admin Categories Branding
The business card have been a staple in the business world since the 17th century when they were used as trade cards for merchants. While they were much smaller back then, they still had the same idea: getting your name and business out into the general public. Here are some items that you should remember when creating your card.
When creating your business card, make sure you include all of your contact information. That includes but is not limited to: name, title, company, business address, business phone number with extension (if you have one), cell phone number, email, company website, and fax number. You should also make sure all of the information is up to date. If you change a number or email, don’t just cross out the old information on the card and write in the new information; go get new cards made.
Also take the time to make your card creative and memorable. Whether that means adding a fun graphic or just your business’s logo, make the card yours! Just be sure to keep in mind not to have multiple fonts, hard to read fonts, or try to squish too much information on the card. You don’t want it to be unreadable. Remember this is like a mini billboard for your client’s wallet, so you want it to stand out against competitors. One of the most creative cards I’ve seen is this one from Germany:
If you want to get some more creative business card ideas, then be sure to check out this website that has 80 creative and unique business cards.
Posted on May 9th, 2012 by Tiffany Categories Campaigns