Corporate Graffiti: Billboard Marketing

Posted on October 17th, 2012 by admin Categories Advertising

Even when you aren’t looking, they catch your eye. Billboards jump out grab your attention whether you’re sitting in traffic or driving down the freeway. According to AdHitch, 29% of people said that outdoor advertising caused them to visit a store within a week.

 

Keep It Short and Sweet

 

When planning what to put on your billboard, remember that people will be driving when they see it. In other words, keep it short. About Advertising suggests keep the length of words at about 6 or less. Since you have to keep your words to a minimum this is when you can show it instead of explaining it. Look into going 3D or using moving objects or making it interactive for the viewers. This is your chance to make your ad memorable!

 

Claim Your Territory

 

Finding where to place your ad is as important as coming up with the ad concept. The ideal location will alert your audience to your location. You’ll want to look into purchasing billboards close to your locations. It’s a waste of money placing your ads for a new clothing store 45 miles away from the store’s location. Another idea is to make sure to pick a place where your ideal audience will see it. For example, if you sell office supplies you will want to have your billboard ads around where there are lots of businesses or if you’re trying to bring families into your restaurant, you will want to place your ads closer to schools.

 

Help drive business to your brand today with billboard advertising! If you have used billboard advertising, let us know how it worked for you.

The Infographic: Your new How-To Friend

Posted on October 3rd, 2012 by admin Categories communication

 

These colorful and extremely helpful graphics have burst onto the digital scene explaining and discussing everything from aquatic botany to Twitter to online dating. But exactly what are infographics and why should you use one?

 

Well, they’re basically images that have graphics and text (includings stats) about a certain topic, place, thing, etc. Since infographics are graphics they be used on any webpage, facebook page, or Twitter, Pinterest post to get your name/company out on any platform. They also lead potential new clients to back to your website.

 

Now that you have seen the infographic light, it’s time to start making them. We’ve found this to help you get started on making your first infographic! Here are some of our favorite infographic sites:

 

Visual.ly

 

Infographic Labs

 

Infogram

 

If you have made an infographic, send it to us and your favorite infographic site!

First Impressions: Business Card Edition

Posted on September 19th, 2012 by admin Categories Branding

The business card have been a staple in the business world since the 17th century when they were used as trade cards for merchants. While they were much smaller back then, they still had the same idea: getting your name and business out into the general public. Here are some items that you should remember when creating your card.

When creating your business card, make sure you include all of your contact information. That includes but is not limited to: name, title, company, business address, business phone number with extension (if you have one), cell phone number, email, company website, and fax number. You should also make sure all of the information is up to date. If you change a number or email, don’t just cross out the old information on the card and write in the new information; go get new cards made.


Also take the time to make your card creative and memorable. Whether that means adding a fun graphic or just your business’s logo, make the card yours! Just be sure to keep in mind not to have multiple fonts, hard to read fonts, or try to squish too much information on the card. You don’t want it to be unreadable. Remember this is like a mini billboard for your client’s wallet, so you want it to stand out against competitors. One of the most creative cards I’ve seen is this one from Germany:

If you want to get some more creative business card ideas, then be sure to check out this website that has 80 creative and unique business cards.

The Right Splash of Color

Posted on May 9th, 2012 by Tiffany Categories Campaigns

If you’re trying to launch a sleek, aesthetically compelling campaign, hire yourself a professional graphic designer. Why? Because they’ve been trained in color theory and color placements and know exactly how certain colors are perceived. 
 
Choosing campaign colors is more than just splashing paint across a canvas – it’s a very deliberate choice. Especially because your colors become a strong component of your brand identity and image.  From brochures to TV and print ads and even business cards, you communicate your brand ethos at every step.
 
 
 
Color. Theory?
 
Not really. Iconic brands have used color placements to hammer in a wedge in their audiences’ consciousness. Do you shop at MetLife? Their sky blue “If” campaign against a white background is nothing if not memorable. Do you like Cadbury’s? If you do, chances are you’ve tried to hunt down the purple wrapper when hunger struck. 

Theory 101
 
Colors are divided into three groups – primary, secondary and tertiary. Red, blue and green are primary colors and creating varying combinations of the three makes all other colors. Secondary colors, i.e. orange, green and violet, are halfway between the primary colors on the color wheel and tertiary colors are the ones created when primary colors are mixed with their adjacent secondary colors. 
 
 
Why Does It All Matter?
 
Colors carry innate connotations, so bright colors like red, orange or purple indicate action and forward motion. A good choice, possibly, for sports related events or any event that might gather people around a happy occasion. 
 
Are you trying to lure people into taking a vacation far away from the hustle and bustle of a big city?  Try placing blues, greens and perhaps a pink against a neutral background. Blues and greens are receding colors that make people feel calm, relaxed and happier. 
 
Aiming for luxury? Try combining a deep red or a deep purple with touches of gold. If you’re aiming for somber or piety, try a darker color palette with grays and blacks. 
 
Of course there are cultural norms that determine how some colors will be perceived with certain audiences. For instance, while a color scheme dominated by white might work for a Western wedding, Eastern cultures will reject it as a nod to mourning. 
 
Leave us a little note – we’d love to hear what your favorite campaigns have looked like and the colors they’ve incorporated.
 

 

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