Posted on July 13th, 2016 by REFUGE Categories Blog
The REFUGE Group is excited to introduce our terrific Digital Marketing Interns: Giselle Cartagena, Tiffany Huynh, and Brandon Palmer! The summer internship team, affectionately known as the Terrific Trio, has focused on various areas of marketing including social media, analytics, blogs, and other aspects of digital marketing. The team has also participated in training sessions, client meetings, and webinars regarding topics such as mobile marketing and social media. Vlad Vidaeff, REFUGE’s Social Media Manager, stated: “the diversity of experiences that our summer internship team has brought to REFUGE has created such an enriching team dynamic. We have been working hard but also having a blast while we’re at it!” (more…)
Posted on July 8th, 2015 by REFUGE Categories Blog
The REFUGE Group is proud to introduce our fantastic Digital Marketing Interns: Molly Redus, Mirsa Sanxkaku, and Katelyn Whittaker! The summer internship team, affectionately known as the Terrific Trio, or the Three Stooges, or even the Terrible Trio, has focused on various marketing specialties including social media, advertising, analytics/SEO, blogs, and other aspects of digital/online marketing. To mix in some fun, the group has also participated in training sessions/webinars on hot-topics issues in marketing, luncheons, client visits/meetings, and AMA luncheons/networking events. REFUGE’s Social Media Manager, Vlad Vidaeff, stated: “interacting and working closely with our summer internship team has been such a rewarding experience for me. I’ve had so much fun getting to know each of the interns and their overall performance has vastly exceeded the expectations I had coming in.” (more…)
Posted on February 6th, 2015 by Jordan Suresky Categories Interns
My cultural journey began in Atlanta, GA where I grew up. Although, I grew up in this city for all of my childhood before moving on to South Florida for undergraduate degree at Lynn University. I also have grown to have an international perspective on most topics. This is because I attended an international school during throughout all of high school. Here, I was surrounded by an abundance of students who were from a different country or at least lived in one before coming here. It was the best environment for me as I now have friends in several countries that I can visit whenever I want.
I would say that because I attended an international school, it has attributed to my never-ending curiosity to travel to unique places throughout the world. Two of the most impactful excursions I took included a trip to to Thailand to visit one of my classmates family in Bangkok. I learned many cultural attributes firsthand by staying with a family versus in a hotel and experienced amazing Thai food from the house.
The 2nd trip that I always look back on is my semester abroad in Australia. This was a unique experience in the sense that it challenged me to go outside of my comfort zone as I would be both studying as well as living in a different landscape for 6 months. The challenge was worth it as it allowed me to discover such a vast and animal-filled landscape. The most interesting part of my term abroad was the two weeks. I arrived in Cairns for an introductory week at the Great Barrier Reef region in the tropical northeast of the country. It was supposed to be a week of introductions with the other study abroad students and learning cultural norms of Australia. However, things were quickly halted as Cairns was about to be the epicenter of Tropical Cyclone Yasi. This cyclone was about equivalent of a category 4-5 hurricane barreling in a westerly direction. The airport was closed and we were forced to go via bus all the way to Rockhampton, a regional town in Queensland some 16 hours south. The news from the radio was grim and there was a constant white-noise of winds to listen as a soundtrack. Thankfully, we made it to a motor-lodge in Rocky as the locals refer to it. We beat out the Cyclone that ultimately did not cause casualties.
Both of these experiences have inspired me to pursue a career in both marketing and/or the tourism fields, or ideally both. For me it is the best way to articulate experiences of trips to different destinations throughout the world.
Currently I am in my last-term of my master’s program at University of Houston’s Conrad Hilton College. There, I am also writing my professional paper on how Mobile-Commerce is impacting the airline and aviation industry.
What I hope to gain out of this experience at the Refuge Group is more practical experience with marketing tools and becoming more comftorbale using all Social Media Platforms. These channels are becoming more crucial for businesses to gain an audience than ever before. I also would like to apply some key skills such as brand activation, brand marketing, global brand strategy and other related skills needed in this vastly competitive job market.
After I finish my master’s degree I hope to continue my career with a tourism related marketing organization such as Expedia or in a Corporate Travel Management role with a company such as Coca-Cola.
Posted on April 2nd, 2014 by Skye-Lynn Ferch Categories Blog
Chad Heller is our newest intern at The REFUGE Group. He is a junior at University of Houston, majoring in Communications with an emphasis in Public Relations. Before attending U of H, he went to school in both Austin and Galveston.
Chad hopes this internship will help him gain experience, as well as open other doors for more opportunities. His first social media account was Xanga and since then he has grown to love the amount of information you can find using these outlets.
In his free time he is learning how to play the piano again. He would also like to learn how to play guitar. His favorite artist is Demi Lovato because her music is consistent, she’s kind and her shows are amazing!
We are excited to have Chad as a summer intern! Welcome to REFUGE!
Posted on February 12th, 2014 by Skye-Lynn Ferch Categories Interns
She was born and raised in Houston, TX and is currently a senior at Texas Southern University, majoring in Marketing. She plans on graduating in December 2014.
She loves the branding behind a product when it comes to marketing. She is also interested in what marketing strategies were used in order to make brands and products successful.
She hopes her internship at The REFUGE Group, will help her gain hands on experience in the Marketing and Advertising field. After completing her bachelor’s degree, she plan on getting my master’s degree and hopes to attain a job in the marketing field.
In her free time she enjoys spending time with friends and family, going out to eat, listening to music, and dancing. She loves pop music and her favorite singer is Rihanna. To relax, she enjoys reading mystery or romance novels, or watching my favorite television show, Criminal Minds.
Her favorite social media sights are Instagram, Snapchat, and Pinterest. Welcome to the team Raquel!
Posted on January 2nd, 2014 by Skye-Lynn Ferch Categories Blog
Clinton attends the University of Houston as a Communications major. His true passion is Media Production. He plans on starting his own film production in 2014 and will graduate in the Fall of 2014. Eventually, he plans to attain his masters degree.
When asked about his dream job, Clinton said he’d like to, “work in the film industry one day and/or start my own production company.”
Clinton enjoys exercising, listening to Diplo and eating Mediterranean food! Welcome to The REFUGE Group.
Posted on October 2nd, 2013 by Skye-Lynn Ferch Categories Advertising
If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be.
You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you might have certain messages to relay to different target audiences, and this feature allows you to do so without posting a one-for-all message.
Imagine a place that allows you to interact and meet people whom all share the same interests; communities does just that. It connects users with others who are posting about the same topic. You can use this to benefit your business by reaching out to those who already show an interest in what you are offering. You can also plan events within this feature, making it easy to send out invites to just the right people.
Hangouts are where you can catch up with your followers/friends with video, voice calls or share photos. You can have up to a 10-person conference call from all around the world (for free), and share photos and emojis in your conversation. Another great thing about the video aspect is you can pre-record your videos to post to the web at a later time.
Since Google is the creator, your business’s Google+ profile will always pop-up on the top right of the search results.
With the unique features offered, it is no wonder it has millions of users and is the next big thing! Google is creating a new way of communicating with its easy-to-use, engaging social networking site. Now is the time to join, the media buzz surrounding the site is bound to draw in many more users.
Posted on September 25th, 2013 by Skye-Lynn Ferch Categories communication
You, the person next to you and the stranger over there all have deadlines. There is no one in today’s society that doesn’t have some sort of deadline. There are a variety of methods of going about completing deadlines. Here are some practical and do-able tips on never missing any more deadlines and even finishing early.
Deadlines are vital in life and business they keep us on track and on point.
Posted on September 4th, 2013 by Skye-Lynn Ferch Categories Blog
We have some fresh faces around the office for fall and would like to make some introductions. They have started off to a great start and we look forward to seeing them grow! Read on to get to know them and learn a little about their career aspirations.
Patrick Murray is one of our new Digital Marketing Interns and has quite a bit of interest and experience in the field. The Elder Group, a luxury real estate group, is where he first developed his social media skills with an internship that led to a full-time position. Patrick comes to us with a Bachelors of Arts degree in Public Relations and Advertising from California State University. He has plans to work a global advertising and marketing agency, second only to a career in professional golf.
Another Digital Marketing Intern we would like to welcome aboard is Gillian Bautista. She recently graduated from the University of Houston with a Bachelor of Arts degree, majoring in Communication and Public Relations, and minoring in Global Business. She was a member of the Public Relations Student Society of America (PRSSA) for a number of years and made the Dean’s List at Houston Community College in 2007. Gillian hopes to work for a public relations or marketing firm in London.
Sarah Spak is our fall Public Relations and Events Intern and is expected to graduate this semester for the University of Houston with a Bachelor of Arts in Communication and Public Relations, minoring in Global Business. She is another long-time member of the PRSSA and is experienced as a Brand Ambassador with the Houston Press. Sarah finds public relations interesting because she enjoys helping people, building relationships and creative writing. Her dream job is to work in public relations in the Big Apple.
We are glad to have these great additions to our team for fall and are eager to see what the future holds for these determined individuals!
Posted on January 16th, 2013 by admin Categories communication
With the New Year beginning, we have another new intern to introduce to you. Meet Pauline Alderete.
Pauline is currently a junior at the University of Houston. Pauline always makes sure to sport her UH pride on “Cougar Red Fridays.” She thinks “it’s always great to see people around town either wearing red or something UH oriented.” She’s studying to be marketing and management double major in the Bauer Business School. She choose marketing because she wanted to “help others promote their dreams through their business and watch them succeed.”
When asked how do you think social media will change the world, Pauline replied, “social media has brought in the new era of engagement to the fast track. This era of engagement that we are currently entering is looking to be around for a while because it has a core of Customer Service aspects that all customers look to have.”
Pauline likes to spend her free time going to concerts, taking photos and watching movies with family and friends.