Are you using Google+?

Posted on October 2nd, 2013 by Skye-Lynn Ferch Categories Advertising

Are you using Google+ ?

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be.

Circles

You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you might have certain messages to relay to different target audiences, and this feature allows you to do so without posting a one-for-all message.

Communities

Imagine a place that allows you to interact and meet people whom all share the same interests; communities does just that. It connects users with others who are posting about the same topic. You can use this to benefit your business by reaching out to those who already show an interest in what you are offering. You can also plan events within this feature, making it easy to send out invites to just the right people.

Hangouts

Hangouts are where you can catch up with your followers/friends with video, voice calls or share photos. You can have up to a 10-person conference call from all around the world (for free), and share photos and emojis in your conversation. Another great thing about the video aspect is you can pre-record your videos to post to the web at a later time.

Bonus

Since Google is the creator, your business’s Google+ profile will always pop-up on the top right of the search results.

With the unique features offered, it is no wonder it has millions of users and is the next big thing! Google is creating a new way of communicating with its easy-to-use, engaging social networking site. Now is the time to join, the media buzz surrounding the site is bound to draw in many more users.

Deadlines & Meeting Them

Posted on September 25th, 2013 by Skye-Lynn Ferch Categories communication

You, the person next to you and the stranger over there all have deadlines. There is no one in today’s society that doesn’t have some sort of deadline. There are a variety of methods of going about completing deadlines. Here are some practical and do-able tips on never missing any more deadlines and even finishing early.

Deadlines & Meeting Them

  • Create A Start & End Dates: Write or input tasks and deadlines into a planner or digital calendar. This creates a clear picture for a visual timeframe. Keep your planner or calendar out into plane view so that you will be reminded of your upcoming deadlines.
  • Be Realistic: Set realistic expectations for your clients, employees and most of all yourself. You don’t want to become overwhelmed, keep it simple and timely when setting your expectations for your tasks to get done.
  • Don’t Be Mental: Although mental lists work well for most people. However it can be a struggle to remember everything when you have several deadlines, multiple projects and tasks.  Seeing things written down is helpful because you won’t be solely relying on recollection.
  • Break It Down: Break down projects into little tasks and work one step at a time. This will help give you an estimated amount of time needed to finish one task and how long it will take you to finish the remaining steps.
  • Disconnect: In order for all of this to work smoothly you have to cut off connections with the world just until the task is done. Forward calls to voicemail, inform others that you prefer not to be disturbed and refrain from social media. Most importantly don’t use scheduled project task time to do other work projects or personal endeavors.
  • Reward Yourself: Treat yourself with a reward for all your hard work once you have met your deadline. Whether it’s a big or small reward, you will have an “eye on the prize” mentality to push you to the end.

Deadlines are vital in life and business they keep us on track and on point.

Media Planning Strategies: Capturing Market Share

Posted on January 4th, 2012 by Tiffany Categories Media Planning

Last week, we wrote about the first steps involved with developing a media plan. To recap quickly, the basics – after identifying your audience – involve determining the reach, frequency and a vision of the impact you’d like to make with your campaign. Understanding the purpose behind a campaign is very important because your goals provide you with direction.
 
The underlying essence behind media planning is the connection created between people and companies. It’s no secret that in a highly competitive market where multiple suppliers are constantly trying to build a loyal customer base for similar products and service, sometimes we all just have to accept our existing portion of the market share.
 
Expanding market share involves establishing a constant presence. As we mentioned last week, on average, a consumer is exposed to a message three times before she takes notice. To stay visible within the “Goldilocks” range – neither overexposed nor underexposed – requires trial and error tweaking, but the masses can still be drawn in.
 
 
Since not all of us offer tangible goods and a successful business requires a web presence, we’re going to offer a few insights on capturing market share via a manipulation of web presence. If the product is accessible – i.e. priced fairly – visible and sold with clear communication of the differentiating features, it will do its job in creating a wider customer base.
 
With web-centric commerce, take advantage of the host of analytical tools available to design your strategy.
 
1. Site analytics – CMS platforms like Drupal and WordPress, and now Facebook and Twitter, come built-in with reports of daily analytics of interaction and visibility within your audience. As does Google.
 
2. Contextual Advertising – Contextual advertising is built around communicating your message on an online medium based on the content being displayed.
 
3. Press Releases and Search Engine Marketing – Strategically placed product reviews (paid), press releases of new products and ventures and constant tweaking of SEM keywords help increase and keep visibility stable. They move you beyond specific searches and bring your services up at the forefront for generic queries as well. 
 
 

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