A New Partnership with the NFL: Twitter’s Saving Grace?

Posted on April 14th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
Twitter, are you ready for some football?  The NFL and Twitter have recently announced a streaming partnership for Thursday Night Football games.  This blog will discuss the terms of the agreement and what it means for the struggling social media network.  In the past, I have been critical of Twitter for several proposed or implemented changes to its platform.  In this case, I whole-heartedly support Twitter’s effort to make live TV an important aspect of its strategy moving forward. (more…)