Fashion Forward: How Digital Media is Changing the Fashion Industry

Posted on August 24th, 2016 by REFUGE Categories Blog

By Tiffany Huynh

Constant communication is crucial in today’s world. We’re all fixated on being “plugged in” and on allowing our friends and family to know where we are, what we’re up to, and even what we’re wearing at any given moment. This has only been made easier thanks to online platforms. (more…)

Pinterest to make Visual Search and Social Commerce a Strategic Focus

Posted on August 17th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff

In a recent blog, we touched on Twitter’s decision to remove its buy button and what this means for the future of social commerce.  In stark contrast to Twitter, Pinterest has gone in the opposite direction with a strategic focus on social commerce.  This blog will describe Pinterest’s innovative new visual search feature as well as additional improvements to the shopping experience on the platform. (more…)

Twitter axes Buy Button, what does this mean for Social Commerce?

Posted on July 20th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
How often do you use social media to make purchases?  Social commerce, the intersection between social media and commerce, has become a strategic focus for many social media platforms.  Breaking off from the pack, Twitter has decided to ax its buy button.  This blog will analyze whether this decision will prove ominous for the future of social commerce. (more…)

Pinterest Opens Promoted Pins to Small-and-Medium Sized Businesses

Posted on April 20th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
Promoted posts are an essential part of a company’s social media strategy on a variety of platforms.  Facebook’s algorithm has pressured brands to promote their posts to reach a large number of segments.  Other prime time players, including Twitter, Instagram, and LinkedIn also offer robust advertising platforms.  Until now, Promoted Pins on Pinterest were limited to large corporations such as Macy’s and Walgreens.  Small-and-medium sized businesses rejoice, Pinterest has announced that it has opened up Promoted Pins to all businesses on the network.  This blog will discuss the advertising options available to businesses, with a focus on small-and-medium sized companies.  The advantages of Promoted Pins will also be analyzed. (more…)

Pinterest: A Viable Ad Platform for Marketers?

Posted on February 3rd, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
Pinterest is viewed by many as an up-and-coming social media platform.  Over the past several years, platforms with a visual focus have had the most success: Pinterest, Instagram, and Snapchat to name a few.  While the folks at Pinterest have focused their efforts on increasing the popularity of the platform, 2016 brings a new focus.  Developing Pinterest in a viable ad platform that will one day be able to compete with the likes of Facebook.  This blog will discuss Pinterest’s strategy surrounding their Promoted Pins and what the future might be for the direction of the platform. (more…)

The Intersection of Social Media and eCommerce

Posted on December 16th, 2015 by REFUGE Categories Advertising

By Vlad Vidaeff
For the majority of retailers, e-commerce makes up a significant portion of a company’s sales.  Consumers love the convenience and ease of purchasing products from their homes.  We have seen the rise of Cyber Monday.  We have seen the popularity of Amazon and other online retailers.  This blog will explore the growing impact of social media on e-commerce. (more…)

Pinterest and Marketing

Posted on April 17th, 2014 by Skye-Lynn Ferch Categories Marketing

Many have heard about Pinterest, but what may not be clear about the social media site is that it is actually a great resource and tool for marketing, especially with smaller businesses. Pinterest is essentially a virtual pin board that allows the user to share pictures and ideas for others to share and spread to their followers, which is why it can be a very helpful tool to small business.


Make your brand stand out and viewable

– Take pictures of products and projects to show and demonstrate what it is exactly that separates your business from others. Hiring professional photographers could also be a great idea to make your images even more appealing to Pinterest users.


Know your target audiences

–  Knowing whom to approach on Pinterest can make all the difference in marketing your company/brand.  You want to build a relationship with your followers/fans and give them more pins than just what you sell/have done; you can do this by creating boards that appeal to your audience’s other interests. So if you are representing a window and siding company you may want to create board that have windows and siding but also have other boards including dream houses, recipes, and more.


Direct traffic to your website

– Yes Pinterest is a good marketing tool, but be sure that you are also attaching your brand to the posts as well. Put comments that connect dots between your product/projects and the followers’ other interests. Also put a link to your website in the comments of the pin so people will take a look.



– Remember that Pinterest is still social media, so you want to engage your fans/followers still just like you would on Twitter. Following people who follow you is one way to engage them, but also re-pinning their posts and/or commenting on them is also going to get you a long way with them and build a relationship.


By posting pictures of work that a small business has done and posting it for others to see and share, Pinterest becomes a marketing tool that increases brand recognition, website traffic, and sales.

Holiday Marketing

Posted on November 13th, 2013 by Skye-Lynn Ferch Categories Advertising

Holiday Marketing

The holidays are here and marketing is spreading the cheer. Everywhere you look during the holidays, businesses get into the spirit and change up their traditional marketing to a more spirited campaign. Here are a few tips to follow to get you through the festivities.


Prepare your website

If you sell popular items on your website, prepare the system for the heavy traffic flow that is to come. The last thing you want is for your site to crash! Test your website often leading up to your big-rush sales.


Log onto social media

Use social media to get your items out there. People will be surfing on sites like Pinterest looking for the perfect gift. Here is a list of ways to get your social media ready for the holidays.


Offer perks

‘Tis the Season for sales and free shipping! Nothing excites customers more than scoring a great deal. The holidays are the perfect time to roll out a discount campaign to get business in the door. Run a social media campaign where your customers can win a gift card. Be creative with the promotion, make it  fun and interactive, your customers will enjoy!


Spread the cheer

If your company is giving back this year, let your customers know about your gift of giving. If it is something they are also passionate about, it is possible they will spread the news of what you’re doing. There is no better marketing than word of mouth. If you’re donating to a local toy drive, such as Toys for Tots, let them know the locations so they can donate too.


Be on time

When strategizing for your promotions, go simple and stick with the holidays occurring at the present time. People like to enjoy the celebrations and stretch the holidays as long as possible.


Remember that not everything has to change; your usual methods of marketing will still work. But by adding a little holiday cheer, you will ensure your customers get into the spirit.



To Pin or Not to Pin?

Posted on September 5th, 2012 by admin Categories communication

Nowadays it seems like everyone and their dog is on Pinterest, but should some companies have a Pinterest account? Digett’s Amy Peveto breaks down some of the decision points you should think about before your company jumps on the pinning band wagon. Here are some of the questions Peveto raises:


  • Does it fit what your business does?
    • Can you find pins that represent what your company does/offers?
  • Do you have the time to make sure your account stays up to date?

If you answered yes to these questions and the others that Peveto proposes, then you should look into getting an account because Pinterest will open the door for new opportunities. With an audience the size of 11.7 million and counting, you are opening the door to a whole new world of potential customers. Pinterest has also taken web referrals world by storm by beating out Twitter, Bing and Google (referral).

While these achievements seem impressive now, it looks like Pinterest will keep growing and the companies that have accounts will reap the benefits.  If your company has a Pinterest account, tell us how it’s doing!

Pinterest – Why the Hype

Posted on February 15th, 2012 by Tiffany Categories communication

The latest buzzword on everyone’s lips, social media plans and web design lately is Pinterest. Described on the site as “an online pinboard to organize and share the things you love” this newcomer on the social media scene has garnered a lot of attention for itself. The question is why. What’s so special about this website that has suddenly, even in a beta stage, managed to gain droves of followers?

We still don’t know. But after spending a little time on it, we do have a few ideas to throw around.
Visual Appeal
In the opinion of this writer, Pinterest is reinforcing the fact that we’re moving away from a text-based culture and becoming a visually based culture. The website develops conversations around categorical pictures which can be liked, commented on and re-pinned. The pictures are culled from the content that members link to. Essentially, it is a book-marking site with countless and highly creative pictures making the rounds.
The waterfall of pictures on the landing page notwithstanding, the design of the website is refreshingly simple and uncomplicated, as is the navigation. Expected standard are followed with the About and Login buttons at the top right corner of the page, a “Search” box on the top left and a large Login button at eye level. 
Overall, the layout and design are rather minimalistic and not in the reverse-chronology mode that Facebook and Twitter are set up for. 
See? Refreshing.
Not that other websites aren’t, but somehow allowing their members to organize their content in the way they see fit without the traditional web-site building blocks  in place is giving people more freedom and more hours spent on Pinterest. More traffic, more site-views and many more click-throughs. It’s not a bad set up.
Have you played around with Pinterest lately? Let us know how your experience was!