Pinterest Opens Promoted Pins to Small-and-Medium Sized Businesses

Posted on April 20th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
Promoted posts are an essential part of a company’s social media strategy on a variety of platforms.  Facebook’s algorithm has pressured brands to promote their posts to reach a large number of segments.  Other prime time players, including Twitter, Instagram, and LinkedIn also offer robust advertising platforms.  Until now, Promoted Pins on Pinterest were limited to large corporations such as Macy’s and Walgreens.  Small-and-medium sized businesses rejoice, Pinterest has announced that it has opened up Promoted Pins to all businesses on the network.  This blog will discuss the advertising options available to businesses, with a focus on small-and-medium sized companies.  The advantages of Promoted Pins will also be analyzed. (more…)