Pinterest to make Visual Search and Social Commerce a Strategic Focus

Posted on August 17th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff

In a recent blog, we touched on Twitter’s decision to remove its buy button and what this means for the future of social commerce.  In stark contrast to Twitter, Pinterest has gone in the opposite direction with a strategic focus on social commerce.  This blog will describe Pinterest’s innovative new visual search feature as well as additional improvements to the shopping experience on the platform. (more…)

Twitter axes Buy Button, what does this mean for Social Commerce?

Posted on July 20th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
How often do you use social media to make purchases?  Social commerce, the intersection between social media and commerce, has become a strategic focus for many social media platforms.  Breaking off from the pack, Twitter has decided to ax its buy button.  This blog will analyze whether this decision will prove ominous for the future of social commerce. (more…)