Twitter axes Buy Button, what does this mean for Social Commerce?

Posted on July 20th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
 
How often do you use social media to make purchases?  Social commerce, the intersection between social media and commerce, has become a strategic focus for many social media platforms.  Breaking off from the pack, Twitter has decided to ax its buy button.  This blog will analyze whether this decision will prove ominous for the future of social commerce. (more…)

Twitter Eases 140 Character Limit, Creating Increased Flexibility

Posted on June 8th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Twitter has been a frequent subject of our weekly blog and this comes as no surprise due to the frequent changes and additions the social media giant has been making in hopes of turning the company around.  One of the most frustrating aspects of composing a tweet has been the effect that links, photos, videos, and GIFs have on the character limit.  Previously, adding multimedia content took a chunk out of your 140-character limit which made it more difficult to get your message across even though your tweet would be more visually appealing.  This blog will explore the easing of the character limit that now makes it easier to simultaneously create visually appealing posts without sacrificing your headline. (more…)

Twitter’s new Connect tab: Improving the Chances of Finding the Accounts you want to Follow

Posted on May 18th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
 
Twitter has been a prime focus of our weekly blog due to the frequency of new features that the social media network has introduced over the past couple months.  Some new features were only discussed, such as eliminating the 140-character limit, while others have been finalized, such as Twitter’s deal with the NFL to live stream Thursday night football games.  This blog will discuss another new feature that was recently implemented by Twitter, the Connect tab. (more…)

A New Partnership with the NFL: Twitter’s Saving Grace?

Posted on April 14th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Twitter, are you ready for some football?  The NFL and Twitter have recently announced a streaming partnership for Thursday Night Football games.  This blog will discuss the terms of the agreement and what it means for the struggling social media network.  In the past, I have been critical of Twitter for several proposed or implemented changes to its platform.  In this case, I whole-heartedly support Twitter’s effort to make live TV an important aspect of its strategy moving forward. (more…)

Twitter’s new ‘best Tweets first’ Timeline

Posted on March 9th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
 
It’s no secret that Twitter has been in a state of flux lately: the company has been playing musical chairs with its executives, its stock price has plummeted, and it’s planning to eliminate its iconic 140-character limit.  In another major change, Twitter has recently introduced a ‘best Tweets first’ timeline.  This blog will discuss the features of this new update and whether it’s a solid decision for Twitter’s short-term and long-term growth goals. (more…)

Go big or go home: Twitter Shoots for the stars by Eliminating 140-Character Limit

Posted on February 24th, 2016 by REFUGE Categories Analytics

By Vlad Vidaeff
 
One of the aspects of Twitter that has made it so iconic and different from any other social media platform is its 140-character limit.  Along with creating the use of hashtags, the character limit has become synonymous with Twitter.  It has also had a major impact on how users and brands communicate on the platform.  Due to the character limit, you have to be concise and brief in getting your message across.  All of this is set to change.  Twitter has announced that it will axe the character limit and institute a new character limit of 10,000 characters as early as March.  This blog will discuss the advantages and disadvantages of this major change as well as its impact on marketers. (more…)

Twitter’s Conversational ads: Facilitating Interactions Between Brands and Consumers

Posted on January 27th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Twitter recently introduced conversational ads that “make it even easier for consumers to engage with and then spread a brand’s campaign message.”  Historically, polls have been one method that marketers use to conduct market research.  From the consumer’s perspective, polls and quizzes are often a fun activity.  Who hasn’t taken one of BuzzFeed’s fun quizzes at some point or another?  Twitter’s conversational ads take aspects of polls and adjust them to the social media setting.  This blog will discuss the framework of conversational ads and how they can be of benefit to brands. (more…)

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