Posted on November 21st, 2012 by admin Categories communication
Have you ever had an in-store event and wish your customers in another location could have participated too? Now such an event is possible with streaming platforms that let your event go live with a webcam and a internet connection. Here we introduce to the two biggest platforms.
I Stream, UStream
According to their website, USteam is the fastest growing and largest live streaming platform. One of their claims to fame is President Obama used their platform during his 2008 campaign. Set up you custom channel and use UStream on everything from your smartphone to a webcam to encoders.
UStream four plans for customers to choose from. The first plan is their free service which is ad supported. The next three plans are paid plans based on the amount of video storage you would like and the number of ad free video you want. Don’t know how many viewer hours you need? UStream has a handy calculator that helps find your best plan.
And You’re Livestream
Livestream is similar to Ustream in that you can use anything from your smartphone to a webcam to encoders to live stream your video. Livestream differs because they also provide
live Blogging tools, so you can submit text, photos and video. Start chats with your viewers and easily be able to moderate the conversation. Once you sign up, you are immediately given a live event page on the LiveStream website. Embed it into your website, Facebook, and Twitter.
Worried about your on-the-go users? The live event page is mobile ready so it can go wherever it needs to. Livestream has three kinds of plans, which are all ad free. The first is free and includes a one month archive. The basic plan has an unlimited event archive and viewers are not required to login. The premium plan includes live embedding along with an unlimited event archive and other features.
Have you used a live streaming platform before? We’d love to hear about! Please tells us in a comment below about your live streaming experience.
Posted on October 10th, 2012 by admin Categories Campaigns
It seems like everyone and their mom has a smartphone or tablet these days. According to a Pew, 55% of people who own cell phones use their phone to go online. With this increase in the number of mobile internet users, the need for mobile websites also has jumped. Here are some ways to take your website into the mobile frontier.
For those of us who aren’t tech savvy, Samantha Murphy, a tech reporter for Mashable, suggests using bMobilized. bMobilized is a do-it-yourself tool that converts your current website to a mobile version for just $5 a month. Simply type in your domain, click “Mobilize” and ta-da mobile site!
Don’t want to pay the monthly upkeep? Tech Republic’s David Gitonga suggests adding plug-ins to your current desktop site. Gitonga also suggests looking at Dudamobile, a free website that creates your mobile site in just one click. Dudamobile also automatically syncs your mobile site to your desktop site.
We hope the sites will help you go mobile! If you’ve been able to convert your website to mobile, let us know what tools you used!
Posted on May 9th, 2012 by Tiffany Categories Interns
The REFUGE Group, a rapidly growing integrated marketing strategies firm, is looking for a Houston resident who is proficient in and an active user of digital and interactive media. The ideal candidate will be creative, self-motivated, have excellent written and oral communication skills, and will possess a positive and professional approach when working with a variety of people.
● Learn how to create and maintain an effective marketing campaign across all interactive media including client websites, Google, Facebook, Twitter, YouTube and blogs
● Learn the nuances of client management from sitting in on meetings to hands on account administration experience
● See the principles of marketing in action for both interactive and traditional marketing
● Contribute to our clients’ and our own social networking initiatives, including Facebook, LinkedIn, Twitter, and YouTube updates and maintenance.
● Explore new digital communication mediums, including blogging, podcasting, mobile applications, etc.
● Proactively create and maintain online conversation.
● Ensure all technical aspects of the websites are functioning correctly and offer solutions as they arise
● Track, analyze, and report the results of marketing campaigns
Posted on March 14th, 2012 by Tiffany Categories Branding
Posted on March 8th, 2012 by Tiffany Categories Customer Service
With marketing and social media gurus advocating a 24-hour turnaround time for customer service requests – and some organizations following this advice – keeping up can very quickly go into overdrive. Especially since not every small business has the resources to dedicate to monitoring their social media channels around the clock.