Fashion Forward: How Digital Media is Changing the Fashion Industry

Posted on August 24th, 2016 by REFUGE Categories Blog

By Tiffany Huynh

Constant communication is crucial in today’s world. We’re all fixated on being “plugged in” and on allowing our friends and family to know where we are, what we’re up to, and even what we’re wearing at any given moment. This has only been made easier thanks to online platforms. (more…)

Amazon Launches Amazon Video Direct to Compete with Google and YouTube

Posted on June 1st, 2016 by REFUGE Categories Amazon

By Vlad Vidaeff
 
Content creation is becoming an increasingly important part of a marketer’s toolkit.  Rather than simply sharing content, marketers are now expected to create visually appealing photos and videos on social media.  User-generated content, live streaming, and streaming services are popular with YouTube, Periscope, Facebook Live, Netflix, Hulu, Amazon Prime, and Vimeo being some of the major players.  This blog will discuss Amazon’s announcement to launch the company into the user-generated video market. (more…)

YouTube Unplugged: The Future of Television and live Streaming?

Posted on May 25th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
 
As of late, it seems like everyone is trying to establish itself as a potential player in live streaming and the future of television.  Facebook, Twitter, Apple, Amazon, and now Google are just a sample of some of the larger players who have begun to make moves.  As millennials have made it clear that they see no value in paying for cable television when they are only interested in watching a handful of channels, media companies have become more flexible in considering new solutions to attract this generation of consumers.  This blog will discuss YouTube Unplugged, Google’s attempt to target this valuable consumer base. (more…)

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