As a public relations or marketing student you should start getting familiar with different social media avenues that will be able to help you land internships, jobs, and also help you garner attention. Twitter is a vastly growing social media outlet that is now one of the most important tools a student can use to begin their career. This post will go over five people, organizations, and other accounts you should follow on twitter and why.
1. The Company You Are Interested In and/or Applying To
It is extremely important in this career field to be following the company you want to work with or have an internship with for multiple reasons. Firstly, it allows you to get a heads up if a position is available with the company/organization. More importantly, if you apply for a position and you are not following the company/organization and they notice, it throws a red flag that you may not be that interested in that company; as opposed to other applicants. Usually the company would prefer someone who wants their company just as bad as the company wants them.
2. @PRSSA (Public Relations Student Society of America) & @PRSA (Public Relations Society of America)
These are extremely important for you to follow for internship and job opportunities. You have to be a member to access their websites, but they will post on twitter different opportunities as well. Plus, it gives you the ability to see what’s out there without having to be a member (although, being a member is extremely beneficial due to the amount of positions you can see through out the country.)
3. @PRNews
PR News is a great tool for not just students, but also for individuals already in the field. Not only do they post about positions available, but they also give updates to different aspects of what’s going on in the field in addition to tips that will help you with things such as press releases.
4. Local News Outlets
Following the local news teams around you gives you access to breaking news as it occurs which can help you stay informed on what is going on so you are continuously in the loop of what is going on around your area.
5. Members of the PRSSA Chapter at Your School
This may not seem like an obvious choice as they are just students, how can they help you out? Well, a lot of times they will get/have an internship or job and when that company needs more help they ask their interns to try and find someone. This is why they are important to follow, because they give you the ability to find positions that the general public may not know about.
Following these 5 different accounts will really give any PR student a head start in their field and will also help with development while still in school. Remember, Twitter is constantly growing, so keep an eye out for other accounts to follow as well, but having these 5 will definitely help any PR student!
