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Changing Female Stereotypes in Advertising: Unilever’s Gender Bias Study

Posted on September 28th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff Mad Men is one of my all-time favorite TV shows.  As I was not alive during the 60’s and 70’s, I found it fascinating to get a glimpse of what the advertising world was like during those times.  Things have changed so much since then.  The rapid advancements in technology, the rise … Continue reading Changing Female Stereotypes in Advertising: Unilever’s Gender Bias Study


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Billboards and Out-of-Home Media: Do They Still Work?

Posted on September 21st, 2016 by REFUGE Categories Advertising

By Brandon Palmer When we leave the house every morning and get on the highway, what is the first thing we see on the road? Billboards? You guessed it! Of course, it’s not just billboards that are visible outside of our homes. Ads on public transportation, at the Houston METRORail, and on any free space … Continue reading Billboards and Out-of-Home Media: Do They Still Work?


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Snapchat Bulks up to take a big step Towards Monetizing its Business

Posted on September 14th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff It is no secret that Snapchat is one of today’s most promising social media networks.  Capitalizing on a younger generation, Snapchat allows what some have called the “selfie generation” to indulge in what they like to do: take pictures of themselves and their friends.  As the platform’s user base continues to grow … Continue reading Snapchat Bulks up to take a big step Towards Monetizing its Business


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Branding: Creating the Brand Story

Posted on September 7th, 2016 by REFUGE Categories Blog

By Brandon Palmer If you are an entrepreneur, work for corporate America, or are involved in the marketing field, you’ve probably heard of branding, and more importantly, developing a brand story. Here’s the real question, what is this elusive brand story everyone keeps talking about? Well, a brand story may have as many definitions as … Continue reading Branding: Creating the Brand Story


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Snapchat as a Marketing Tool

Posted on August 31st, 2016 by REFUGE Categories Advertising

By Giselle Cartagena The power of social media and its effect on our everyday lives is prominent today. The usage of such on a personal level can be an easy decision but what triggers uncertainty can be integrating it as a business strategy for a company. One of the most intriguing networking outlets is Snapchat. … Continue reading Snapchat as a Marketing Tool


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Fashion Forward: How Digital Media is Changing the Fashion Industry

Posted on August 24th, 2016 by REFUGE Categories Blog

By Tiffany Huynh Constant communication is crucial in today’s world. We’re all fixated on being “plugged in” and on allowing our friends and family to know where we are, what we’re up to, and even what we’re wearing at any given moment. This has only been made easier thanks to online platforms.


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Pinterest to make Visual Search and Social Commerce a Strategic Focus

Posted on August 17th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff In a recent blog, we touched on Twitter’s decision to remove its buy button and what this means for the future of social commerce.  In stark contrast to Twitter, Pinterest has gone in the opposite direction with a strategic focus on social commerce.  This blog will describe Pinterest’s innovative new visual search … Continue reading Pinterest to make Visual Search and Social Commerce a Strategic Focus


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The Rising Impact of Social Media on the news

Posted on August 10th, 2016 by admin Categories Blog

As a child, I remember waking up and coming downstairs for breakfast. While I was eating, my dad would read the newspaper, cigar in hand. While he stills does the same today, this is becoming an extinct practice. Most people nowadays, especially millennials, get their news online. The blog will analyze the increasing impact of social media as a source for the news.


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The REFUGE Group’s E-Mail Marketing Services

Posted on August 3rd, 2016 by REFUGE Categories B2B

E-mail marketing is an essential part of the marketer’s toolbox.  Whether you are B2B or B2C, newsletters and promotional e-mails are a great way to connect with customers and consumers as well as to highlight your products and services.  This blog will analyze the breadth of e-mail marketing services that The REFUGE Group provides.


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LinkedIn: How does it Stack up with Social Media Engagement

Posted on July 27th, 2016 by REFUGE Categories B2B

By Brandon Palmer   LinkedIn has been called the Facebook for professionals. Unfortunately, a platform designed for business has not quite garnered the interest that many would have hoped. With that in mind, this blog will discuss the viability of LinkedIn as a crucial part of a firm’s social media marketing strategy.


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