Month: March 2011

Why Facebook? By REFUGE Team

Posted on March 30th, 2011 Categories: Uncategorized

Using Facebook to develop a marketing strategy easy, engaging and, dare we say it, fun. Especially with the upgrades to its Photos application. The site now has the ability to load high resolution photos, 2048 pixels wide or high.   With stellar content, high-resolution pictures, real-time conversations and live chat, the potential for companies to connect with their demographic is huge.   1. The Human Connection The underlying theme to any marketing strategy developed using this social network giant is the human element involved. With 500 million users spread out globally, every user on Facebook comes with a human network, (more…)

Digital Marketing Trends for 2011 By REFUGE Team

Posted on March 23rd, 2011 Categories: digital media

Blogging, Twitter, Facebook and YouTube are now the staples of any digital marketing conversation. With companies pushing for change and innovation in an increasingly wired world, one has to wonder what could possibly come next. And yet, there’s always another frontier, even for marketing and advertising. Especially for marketing and advertising.   This year, it seems that creating a virtual space for “real life” interactions will be at the forefront for advertising campaigns everywhere. Some strategies will build on existing standards - real time chat services, Q&A forums, social media integration- and some will stand on the cutting edge with (more…)

Mobile Marketing in a Social Media World By REFUGE Team

Posted on March 16th, 2011 Categories: Uncategorized

We’ll let the figures speak for themselves.   According to ABI Research, mobile marketing is poised to become a $1.5 billion industry by 2016; and the mobile marketing and advertising revenue increased by 2.5% in a six-month period in 2010.   Entrepreneur.com reported mobile marketing as one of the Top Ten Marketing Trends for 2010. In other words, “mobile marketing” and “ubiquity” are going to become synonymous terms and essential components of marketing campaigns everywhere.   Which really doesn’t come as a surprise, considering the explosion of social media and mobile apps since the iPhone revolutionized - again - the (more…)