Month: May 2011

Have you ever written a blog post? If you have, then you know the rush of emotions that comes with publishing your first post. With a single click of a button, you can simultaneously feel empowered and overwhelmed, excited and completely alone.   It’s hard not to feel that the post you’ve spent excruciating time perfecting is being launched into a black hole from where you’re not going to elicit a response.    The numbers are staggering – since 2002, Technorati has indexed over 133 million weblogs. And yet, finding and expanding a dedicated audience is not as cumbersome or (more…)

Pardon the alliteration, but this post just begs for a fun headline. Now that we’ve said it out loud, we still want to bring your attention to blogging for your business.   The most obvious benefit to blogging is the generous amount of space it affords to writers. Unlike Facebook and Twitter, this social media tool doesn’t necessitate a truncated conversation with your audience.    If you’ve been blogging for a while, are a blogging newbie or even if you’re contemplating running a blog for your business, we have a few housekeeping tips for you to bear in mind.   (more…)

 Content curating – the term coined for the hours of time gathering and republishing content – looks like it’s here to stay. Which means that more than ever, people (industry experts, pundits) are keeping a closer and more watchful eye over the quality of content that gets produced and published on the Internet. Really, one half of the equation can’t exist without the other.   Good content – great content, even – doesn’t just create itself, however. It needs a focused strategy. And we found a few easy and simple tips that we’d love to share with you.   1. (more…)

We could begin by telling you what a brand really is. But we won’t. What we could begin with is by telling you what a brand is not.    A brand is not a logo. It’s not an image formed by lines and colors to communicate the name of your organization. A brand – a successful brand – is what encompasses the length and breadth of your identity, your values, the relationships you’ve built over time and the quality that your clientele has come to expect from you.   In the social media world, successful brands are built upon two (more…)