Have you ever written a blog post? If you have, then you know the rush of emotions that comes with publishing your first post. With a single click of a button, you can simultaneously feel empowered and overwhelmed, excited and completely alone. It’s hard not to feel that the post you’ve spent excruciating time perfecting is being launched into a black hole from where you’re not going to elicit a response. The numbers are staggering – since 2002, Technorati has indexed over 133 million weblogs. And yet, finding and expanding a dedicated audience is not as cumbersome or (more…)