Direct mail pieces. Email blasts. QR codes. Billboards. Website banner ads. iAds. Blog posts. Facebook pages. Twitter accounts. Google +. Newspaper ads (yes, they’re still being read). If you’re feeling overwhelmed by the myriad of ubiquitous marketing channels to tap into, chances are your audience is in the same boat as you are. Only, they’re on the receiving end of this balancing act. In a time when the list of options is exhaustive (and frankly, exhausting) at what point do the marketing channels find balance on the weighing scale? They really don’t. That they find a tipping point towards a (more…)