What does it mean to think globally and act locally? To build a space where a global community can be transposed to the street level? Imagine, if you will, one of your most loyal clients walking around with a Mayorship badge to your virtual location. Add to that a special reward – a gift certificate, a coupon, a free dessert with dinner – which becomes the cherry on top of bragging rights. Client bragging rights are important – they translate to word-of-mouth advertising for your business. Now imagine the conversions and ROI’s resulting directly from these Foursquare check-ins. (more…)