Month: September 2011

Catchy Marketing Headlines By REFUGE Team

Posted on September 21st, 2011 Categories: consumer behavior, Marketing

Do you have a content writer agonizing over the perfect headline for your company weblog? If you’ve been blessed (or cursed!) by a self-proclaimed perfectionist, you’ll find that agonizing to be a common ailment. Because if crafting pithy, attention-grabbing headlines wasn’t enough work, they now have to write said headlines with SEO tactics in mind.   Like ours, for instance. 3 keywords CAN make a sentence and get the web crawlers creeping across your web content.       Yes, Google dictates the way we live our lives and sell our products and spread our messages, but really, this isn’t (more…)

Cloud Computing 101 By REFUGE Team

Posted on September 14th, 2011 Categories: digital media, Marketing

Sure, it sounds like jargon. And it sounds more nebulous than not, and perhaps even overwhelming in an era of constant upgrades to software and modes of communication. But Cloud Computing is the next step up on Web 2.0.  The term carries many different connotations for many different people, including IT departments everywhere; simplified, cloud computing brings together all the components of your digital and interactive life for easy access on the go.  For people not involved in IT, think of “the cloud” as an app to access your life – pictures, music, documents and videos – with mobility.   (more…)

SEO Marketing By REFUGE Team

Posted on September 7th, 2011 Categories: Marketing

Think of a service you’re searching for. Any service. From skydiving to finding a plumber. Perhaps something even more specialized, like handcrafted crochet knick-knacks (we get pretty creative here at REFUGE).   If your search habits are anything like the majority of the population, you’ll head straight to Google, type in your search terms and most likely, select a result that shows on the first page. Or you’ll head to Yelp to try and find reviews that can better inform your decision.   If you’re a business owner, you’re hoping that your potential clients are trying to interact with you (more…)