Companies have been known to spend a lot of money on market research before launching a product. The flip side of the coin is that they also spend little to no money or time trying to understand their consumer’s needs and wants. For the start-up entrepreneur with a terrific product idea, market research either may not be a priority or the idea of market research may be too overwhelming with too many venues and options to consider. Little details like research techniques and sifting through data may end up being pushed aside in the interest of product launches. (more…)