Month: January 2012

Marketing Trends for 2012 By REFUGE Team

Posted on January 25th, 2012 Categories: Consumer Engagement, Marketing, Social Engagement, Social Media

Welcome back to another blog post! It’s been a busy week and we’ve been scrambling to track the trends to watch out for in the coming year. 2011 was the year of the mobile – mobile ads, mobile shopping, mobile gaming (Angry Birds, Words with Friends) and mobile websites. For 2012, we’re predicting a leap in mobile communications and marketing and a lot more. In some ways, we can expect to see more of the same, but with more sophistication and refinement.     What can you expect? Here’s our top 3 list:   1. Content is still king 2011 was (more…)

The Art of Rebranding – What You Need to Get Started By REFUGE Team

Posted on January 18th, 2012 Categories: Advertising, Branding

The art of rebranding is very much like storytelling, where you’re your own protagonist. The story will need to be tailored for a newer audience every once in a while but the message contained within it remains the same.   Perhaps you’re in the need of a snazzier logo. Perhaps you’re trying to change your image. Perhaps it’s just time to start over with a clean slate. Either ways, you’ll need to be prepared and you’ll need a few of the following.    1. A clear mission Why are you rebranding? Do you need a partial tweaking of your brand (more…)

Advertising Frequency – Finding the Magic Number By REFUGE Team

Posted on January 11th, 2012 Categories: Advertising, Marketing

Is there a magic number that brings in customers after your message has been repeated a certain number of times? In an ideal world, yes. Sometimes, marketing experts claim that 3 exposures can do the trick; i.e., your ad begins to get noticed once an individual has been exposed to it three times or more.    That sounds almost too good to be true, and perhaps it is. A closer look might reveal that the “3+” formula may not work for all media. Really, what platform would have the maximum impact with 3 exposures? Billboards? Newspaper ads? Online placements?    (more…)

Media Planning Strategies: Capturing Market Share By REFUGE Team

Posted on January 4th, 2012 Categories: Media Planning

Last week, we wrote about the first steps involved with developing a media plan. To recap quickly, the basics – after identifying your audience - involve determining the reach, frequency and a vision of the impact you’d like to make with your campaign. Understanding the purpose behind a campaign is very important because your goals provide you with direction.   The underlying essence behind media planning is the connection created between people and companies. It’s no secret that in a highly competitive market where multiple suppliers are constantly trying to build a loyal customer base for similar products and service, (more…)