Month: February 2012

LinkedIn Marketing – Thinking Beyond the Resume By REFUGE Team

Posted on February 22nd, 2012 Categories: Blog, communication, Linkedin, Marketing

Many of us have LinkedIn profiles displaying our work histories and employer endorsements, but let’s be honest – many of those profiles lay dormant while the more visually engaging social media networks hold our attention for the largest part of our days.   But LinkedIn is a powerful medium right at our fingertips to connect with like-minded professionals, especially via business or product recommendations. Granted, you have to pour in a little effort to garner attention from the community; but we all know how far a personal recommendation goes in communicating trust and value.   There are a few avenues (more…)

Pinterest – Why the Hype By REFUGE Team

Posted on February 15th, 2012 Categories: communication, consumer behavior, digital media, Pinterest, Social Engagement, Uncategorized

The latest buzzword on everyone’s lips, social media plans and web design lately is Pinterest. Described on the site as “an online pinboard to organize and share the things you love” this newcomer on the social media scene has garnered a lot of attention for itself. The question is why. What’s so special about this website that has suddenly, even in a beta stage, managed to gain droves of followers?   We still don’t know. But after spending a little time on it, we do have a few ideas to throw around.     Visual Appeal   In the opinion (more…)

The Superbowl Ad By REFUGE Team

Posted on February 1st, 2012 Categories: Advertising, Branding

Sure, the game’s big. Who doesn’t love the final word in a season fraught with partisan fan-fever? But let’s face it – the most watched televised event in the country brings the lure of shiny advertising with it. And that’s what makes people linger during commercial breaks. With 111 million viewers who tuned in for 2011, and a hefty $3.5 million dollar price tag for a 30 second spot, Superbowl advertising is officially at its priciest high.      But how does it all come together? The price tag barely scratches the surface of all the work that gets poured (more…)