Month: March 2012

How Much Klout Do You Have? By REFUGE Team

Posted on March 28th, 2012 Categories: communication, KLOUT, Marketing, Social Engagement, Social Media, Uncategorized

Because there weren’t enough social media channels and antics to keep track of, we’re going to tell you about another one. As their site, very boldly, declares, Klout is the Standard for Influence. How does it work? Klout pools together your conversations and interactions on your social media channels and determines, on a scale of 1 – 100, how wide your spheres of influence are.   If you don’t know what your Klout score is, finding out about it involves a fairly simple sign-up process. You fill in your details using your Twitter or Facebook account, answer a few questions (more…)

Does Your Brand Have a Personality? By REFUGE Team

Posted on March 21st, 2012 Categories: Branding, Marketing, Personality

If ever there was space to show and express yourself instead of telling people about it, this is it. Over the past decade marketers and organizations have discovered, sometimes painfully, that a brand’s personality and identity can prove to be more important and valuable than just brand recognition.     A positive display of brand identity and personality tend to encompass a wide range of factors, especially those pertaining to the intangible side of marketing. How ethical are your corporate decisions? How much do you value a human connection with your customers? How much of an emphasis do you place (more…)

Are QR Codes a Thing of the Past? By REFUGE Team

Posted on March 14th, 2012 Categories: Branding, Campaigns, digital media, Marketing, QR Codes, Social Engagement, Uncategorized, WEB 2.0

Not yet. There’s a lot more life left in these Quick Response images than we choose to give them credit for. Just when we thought that these square, geometric data-boxes with confusing uses were beginning to phase out, small business owners began adopting them. And to think they began as a car-tracking device.   QR code uses are definitely expanding. Lately, restaurants have been adopting them to lead customers directly to menus and online ordering pages. In the case of Manny Rai, Lakewood business owner, QR Codes outside his Wine & Beer business are helping him attract business from curious (more…)

Customer Service in a Web 2.0 World By REFUGE Team

Posted on March 8th, 2012 Categories: Customer Service, Marketing, Social Media, WEB 2.0

With marketing and social media gurus advocating a 24-hour turnaround time for customer service requests – and some organizations following this advice – keeping up can very quickly go into overdrive. Especially since not every small business has the resources to dedicate to monitoring their social media channels around the clock.     It’s a harried world and burnout is always looming with our constant connections. However, timely and effective management of service requests aren’t as out of reach as we might think. We’d like to offer a few suggestions to help you get started.    1. Get Acquainted Get (more…)

The New Facebook Timeline- What to Expect By REFUGE Team

Posted on March 1st, 2012 Categories: Branding, Consumer Engagement, digital media, Facebook, Marketing, Social Engagement, Social Media, Uncategorized

 After introducing its vast array of audiences to the visually engaging and multimedia friendly Timeline feature, Facebook has finally announced its plans to unroll Timeline Pages for organizations.       Overall, we think it’s a great idea - if it’s composed well, the Timeline offers a good opportunity for your customers to gain a close-up understanding of your company’s product offerings, your company culture, your story and your success.    As we keep discovering, there’s no harm in gaining a reputation for being more personable or for developing a leaning towards quality customer service. Besides, Timeline Pages come with (more…)