Does User Generated Content (UGC) work? More specifically, can a campaign reliant on UGC work? We think it can, provided the idea is carried out the right way. The best part about UGC campaigns is the element of risk involved with them; as far as content creation is concerned, UGC campaigns take a little relinquishing of control on the marketers part. Granted, UGC platforms have come under fire for not being professional enough. Remember the great journalism debates over self-publishing on blogs? However, there are distinct advantages to taking this road, especially in terms of the creativity that gets channeled (more…)