Month: September 2012

Capturing your Company on Instagram By Tiffany Tosh

Posted on September 26th, 2012 Categories: communication, Consumer Engagement, digital media, Non-traditional, Social Engagement, Social Media

Instagram was once thought of only as an app for people to share photos of what they are eating, where they are going, what they are doing, etc. As the app continues to grow through its new parent company Facebook, Instagram is drawing the attention of other users, specifically businesses.     Well let’s break down how Instagram works. Basically you take or upload a photo to the app and you can edit the photo by changing the filter of the photo (see example). You also add a caption to the photo so your followers will know what/who is in (more…)

First Impressions: Business Card Edition By Tiffany Tosh

Posted on September 19th, 2012 Categories: Branding, communication, Graphic Design, Marketing, Personality

The business card have been a staple in the business world since the 17th century when they were used as trade cards for merchants. While they were much smaller back then, they still had the same idea: getting your name and business out into the general public. Here are some items that you should remember when creating your card. When creating your business card, make sure you include all of your contact information. That includes but is not limited to: name, title, company, business address, business phone number with extension (if you have one), cell phone number, email, company website, (more…)

Focusing In On Facebook By Tiffany Tosh

Posted on September 12th, 2012 Categories: Advertising, Branding, Campaigns, communication, Consumer Engagement, digital media, Facebook, Non-traditional, Social Media

We’ve all seen the new Frito-Lay commercial with Eva Longoria running around New York coming up with new flavors, so she can win the million dollar prize. While it seems a little weird having random consumers yelling ideas at you or in Frito-Lay’s case submitting ideas on their Facebook app, it looks like Frito-Lay is onto something. They have turned social media into a world wide focus group. They currently have 847,836 users and counting for the race for the newest Lay’s flavor.   This isn’t just a flash in the pan scenario. Other companies like Walmart have been listening (more…)

To Pin or Not to Pin? By Tiffany Tosh

Posted on September 5th, 2012 Categories: communication, consumer behavior, digital media, Pinterest, Social Engagement, Social Media

Nowadays it seems like everyone and their dog is on Pinterest, but should some companies have a Pinterest account? Digett’s Amy Peveto breaks down some of the decision points you should think about before your company jumps on the pinning band wagon. Here are some of the questions Peveto raises:   Does it fit what your business does? Can you find pins that represent what your company does/offers? Do you have the time to make sure your account stays up to date? If you answered yes to these questions and the others that Peveto proposes, then you should look into getting (more…)