Month: October 2012

Daily Deals: Figuring Out Social Media’s New Deals By Tiffany Tosh

Posted on October 31st, 2012 Categories: Campaigns, communication, digital media, Facebook, Non-traditional, Social Engagement, Social Media

While it seems that the economy is growing day by day, people are still keeping a close watch on their spending habits. Most people look to find the best deals and social media sites like Facebook and Foursquare have jumped on the opportunity to distribute deals just for their users. We’ve broken down what it takes to create this deal and send it out to your fans.   Foursquare   No I’m not talking about the game you use to play at recess. This social media powerhouse totes over 25 million members worldwide and has seen about 2.5 billion check-ins (more…)

“Aren’t You On YouTube?” Using YouTube To Your Advantage By Tiffany Tosh

Posted on October 24th, 2012 Categories: Branding, Campaigns, digital media, Social Engagement

We’ve all done it. Wasted countless hours watching video after video on YouTube and the numbers prove it even if you don’t want to admit it. According to YouTube’s Press Room, over 800 million unique users visit YouTube each month. That’s right, 800 million visits a MONTH! That popularity and the fact that it is a free video service makes YouTube one of the best places to promote your brand!     That’s A Wrap!   Do you have video clips of people demonstrating your product? Have you recorded a commercial about your company? Any of the options are perfect (more…)

Corporate Graffiti: Billboard Marketing By Tiffany Tosh

Posted on October 17th, 2012 Categories: Advertising, Branding, Campaigns, communication, Graphic Design, Marketing

Even when you aren’t looking, they catch your eye. Billboards jump out grab your attention whether you’re sitting in traffic or driving down the freeway. According to AdHitch, 29% of people said that outdoor advertising caused them to visit a store within a week.   Keep It Short and Sweet   When planning what to put on your billboard, remember that people will be driving when they see it. In other words, keep it short. About Advertising suggests keep the length of words at about 6 or less. Since you have to keep your words to a minimum this is (more…)

Hello Mobile By Tiffany Tosh

Posted on October 10th, 2012 Categories: Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Social Engagement, WEB 2.0

It seems like everyone and their mom has a smartphone or tablet these days. According to a Pew, 55% of people who own cell phones use their phone to go online. With this increase in the number of mobile internet users, the need for mobile websites also has jumped. Here are some ways to take your website into the mobile frontier.   For those of us who aren’t tech savvy, Samantha Murphy, a tech reporter for Mashable, suggests using bMobilized. bMobilized is a do-it-yourself tool that converts your current website to a mobile version for just $5 a month. Simply (more…)

The Infographic: Your new How-To Friend By Tiffany Tosh

Posted on October 3rd, 2012 Categories: communication, Consumer Engagement, digital media, Graphic Design, Social Media

  These colorful and extremely helpful graphics have burst onto the digital scene explaining and discussing everything from aquatic botany to Twitter to online dating. But exactly what are infographics and why should you use one?   Well, they’re basically images that have graphics and text (includings stats) about a certain topic, place, thing, etc. Since infographics are graphics they be used on any webpage, facebook page, or Twitter, Pinterest post to get your name/company out on any platform. They also lead potential new clients to back to your website.   Now that you have seen the infographic light, it’s (more…)