Month: November 2012

A majority of companies today have jumped on the social media wagon and created a Twitter account. The next matter of discussion is how well are these companies using their Twitter account? Well, I’ve broken down Twitter accounts into three categories: Wallflower, Piggy Backer, and Socialite.     The Wallflower   A Twitter wallflower is an account that sits back and just observes tweets from other people. They may occasionally retweet or comment on someone else’s tweet, but they create original tweets. If you find yourself in this category, I suggest doing some research. You can do this by looking (more…)

Have you ever had an in-store event and wish your customers in another location could have participated too? Now such an event is possible with streaming platforms that let your event go live with a webcam and a internet connection. Here we introduce to the two biggest platforms.   I Stream, UStream According to their website, USteam is the fastest growing and largest live streaming platform. One of their claims to fame is President Obama used their platform during his 2008 campaign. Set up you custom channel and use UStream on everything from your smartphone to a webcam to encoders. (more…)

This summer Facebook released a new feature for its users: Promoted Posts. These posts, which are written like normal posts, make sure all of your followers see the information you are trying to push. Right now they’re only available to Facebook Pages that have at least 400 likes.     What Should I Post?   Post things that are similar to previous topics that your audience interacted well with. The Facebook Help page recommends taking a look at your Page Insights to best gauge your audience and what they interact best with. The help page also suggests that a new (more…)

The REFUGE Group, a rapidly growing integrated marketing strategies firm, is looking for a Houston resident who is proficient in and an active user of digital and interactive media.  The ideal candidate will be creative, self-motivated, have excellent written and oral communication skills, and will possess a positive and professional approach when working with a variety of people.   To perform well in this internship you need to enjoy using and have working knowledge of social and news bookmarking sites as well as understand the power of a social media presence for brands and products.  Students working toward a college (more…)

Whether it’s an intimate get together or a full scale house party, everyone loves a good party. Planning and executing your (or your client’s) event can be tricky, but what if I told you there are sites that can help you organize everything from the invite to ticket sales to check in. Here are a couple of websites will make marketing your event simple.   Brighten Up Your Event   Founded in 2006, Eventbrite boasts selling over 79 million tickets. This platform let’s you create a personalized website for your event, so people can have a landing page while searching for (more…)