Month: December 2012

Building Trust: Gaining Social Media Followers By Tiffany Tosh

Posted on December 26th, 2012 Categories: Campaigns, Consumer Engagement, digital media, Facebook, Marketing, Social Engagement, Social Media

You’ve worked and slaved over your social media accounts to cultivate your followers and grow the number of likes, but it seems like nothing is working. Well it’s time to try something different instead of posing funny pictures of cats. Here are sometips to grow your likes and get everyone excited about your brand or company.   Make It Your Online Portfolio   Social Media Today’s writer, Pam Moore, suggests posting examples of your work to establish you know what you’re doing. These examples can range from past projects your company has done to testimonials from current and past customers (more…)

Intern Spotlight: Bobby Struzick By Tiffany Tosh

Posted on December 19th, 2012 Categories: Blog, Interns, Personality, Refuge

At the REFUGE Group, we’re pretty proud of all our of interns. Our internship program allows us to interact with individuals who feel the same way we do about marketing.  Today, we would like to introduce you to one of our latest additions: Bobby Struzick.   Bobby is a 5th generation Texas A&M Aggie and recently graduated this past August with a Bachelor’s of Business Administration with a Marketing Focus. At A&M, Bobby was a proud member of the Fightin’ Texas Aggie Band.   If he could market anything, Bobby would want to market individual bands or other musical groups. (more…)

From Our Forum To Yours: Utilizing Blogs & Forums By Tiffany Tosh

Posted on December 12th, 2012 Categories: Blog, Marketing, Personality, Refuge, Social Engagement, Social Media, Uncategorized

The holidays are a time for sharing with others. One way to share with your customers is to reach out with a blog or forum. These digital discussions will help you engage and interact with your customers and fans.   It’s Your Stage   With a blog or a forum, you choose the topic you want to talk about. You can take your customers behind the scenes of the company or ask them which discontinued product they want to come back. By sharing with your customers, you will not only be promoting your company, but you’ll also be building credibility (more…)

Sharing is Caring: RSS Feeds By Tiffany Tosh

Posted on December 5th, 2012 Categories: Blog, Branding, digital media, Social Engagement

You want your customers to stay up to date on company news, but you don’t want to overload them with emails and social media posts. Get your customers in the loop by adding a RSS feed to your website.   Give Me An R! RSS stands for Really Simple Syndication or Rich Site Summary. Basically the feed takes your updated content and pushes it out to those who have subscribed to your feed. As Digital Trends reporter Drew Prindle described it, it’s like a DVR for your computer. Once a customer signs up for your feed, they will receive your (more…)