Month: January 2013

Twitter Adds Vine To List of Latest Apps By Tiffany Tosh

Posted on January 30th, 2013 Categories: Blog, communication, digital media, Marketing, Social Media

Last Thursday, Twitter launched its latest app, Vine and they calling it the “newest way to share video.” But what exactly does it do and how could this help marketing? We’ve done some research and here is what we’ve found.   What Is It?   Vine is similar to Twitter in that it lives off abbreviated versions of media. The app lets the user take about six seconds of video and then loops it to create a continuous video.  As Twitter’s blog states, “the brevity of the videos inspire creativity.” Simply connect to your Twitter account and you are ready (more…)

When Searches Go Social: The New Facebook Search By Tiffany Tosh

Posted on January 23rd, 2013 Categories: Advertising, Blog, digital media, Facebook, Marketing, Social Engagement, Social Media

It’s been about a week since Facebook launched its new Graph Search. Now you’re able to find people or companies not only by their name, but also by their interests, things they’ve liked, photos they’ve posted and places they’ve visited. Now the question becomes what can we do as marketers to stay in search results?   Get Organized Are there some holes on your business page? Have you only filled out the necessary information to create a Facebook page? Well now is the time to start getting descriptive. Be sure to comb through your page and fill out every detail, (more…)

Intern Spotlight: Pauline Alderete By Tiffany Tosh

Posted on January 16th, 2013 Categories: communication, digital media, Interns, Marketing, Personality, Refuge

With the New Year beginning, we have another new intern to introduce to you. Meet Pauline Alderete.   Pauline is currently a junior at the University of Houston. Pauline always makes sure to sport her UH pride on “Cougar Red Fridays.” She thinks “it’s always great to see people around town either wearing red or something UH oriented.” She’s studying to be marketing and management double major in the Bauer Business School. She choose marketing because she wanted to “help others promote their dreams through their business and watch them succeed.”   When asked how do you think social media (more…)

Planning Ahead with a Social Media Calendar By Tiffany Tosh

Posted on January 9th, 2013 Categories: Advertising, Blog, Facebook, Marketing, Refuge, Social Media

The beginning of the year gives everyone a chance to get everything together and organized before your to-do list becomes like a monster of a science fiction movie. Next thing you know you’re too busy to creatively write and track your social media posts. A way to prevent this is to do what many editors and authors have done for years, which is to create a social media calendar.   Added Benefits   Similar to traditional publishing calendars, a social media calendar helps you break down what and when you want to be posting. There are many benefits to a (more…)

Intern Spotlight: Shanea Johnson By Tiffany Tosh

Posted on January 2nd, 2013 Categories: Blog, Interns, Personality, Refuge

A few weeks ago, we introduced you to one of our new interns here at the REFUGE Group, Bobby Struzick. This week we are delighted to bring you Shanea Johnson.   Shanea comes to us from University of Houston Clear Lake, where she is currently a junior. She hopes to use her Communications degree to work with a company that allows her to socialize with clients. “I want to help someone build their business and be proud of all the work they’ve put it. I would love a job that gives back to the community and makes positive changes,” Shanea (more…)