The social media marketing world recently raised its virtual glass to Maker’s Mark. When the whisky maker’s plan to reduce the alcohol content of their bourbon became public knowledge, an online outcry of their loyal fans ensued. The response of Maker’s Mark aficionados, seen on Facebook, Twitter, and numerous blogs, had the potential to turn into a major marketing debacle. With such prominent influencers as Time Magazine, Forbes.com, and Huffington Post reporting on the situation, an onslaught of negative publicity seemed likely for Maker’s Mark. However, rather than resigning themselves to riding out the impending flood, the leaders (more…)