Month: February 2013

The social media marketing world recently raised its virtual glass to Maker’s Mark.   When the whisky maker’s plan to reduce the alcohol content of their bourbon became public knowledge, an online outcry of their loyal fans ensued.  The response of Maker’s Mark aficionados, seen on Facebook, Twitter, and numerous blogs, had the potential to turn into a major marketing debacle.  With such prominent influencers as Time Magazine, Forbes.com, and Huffington Post reporting on the situation, an onslaught of negative publicity seemed likely for Maker’s Mark.   However, rather than resigning themselves to riding out the impending flood, the leaders (more…)

Social Media Examiner recently gathered a list of social media marketing tips from 21 experts in the field.  Their list is extensive, and it sheds light on various aspects. However for your convenience, here are some of the highlights of post.   Focus on getting attention first- First and foremost, it’s about getting people to take that extra millisecond to lean in and listen to what you are saying. Focus on headline writing and visual storytelling to catch their ears and eyes.   Become the wikipedia of your industry- If you are a true go-to source for information about a (more…)

An email marketing campaign can be a tricky situation. You want to keep you emails up to date and exciting, but you don’t want to drive your customers away with daily or lengthy emails. At The REFUGE Group, we’ve compiled some tips that will make your next campaign a snap!   On the Subject   Remember, the first thing people will see when they receive your email is the subject line. Anna Pitts from PR Daily suggests making your subject line truthful but with a bit of mystery so the customer will want to click on the email. Also keep (more…)

All of us at the REFUGE Group are excited to bring you another Intern Spotlight. This week, we would like to introduce one of our newest interns, Mike Tauser.   Mike graduated from Marquette University with a degree in Broadcast Journalism. When asked why he chose to go there, his top answer was “the campus was a short bus trip from County Stadium, so [he] could still get [his] baseball fix without much difficulty.” As you can see, one of Mike’s greatest interests is baseball and he likes to spend his free time writing for his blog, Farmstros.   The strangest service (more…)