Month: March 2013

It’s spring cleaning time, and your social media channels are not exempt.  In case your social media outreach efforts have migrated into a dark, unused corner of your closet during the winter months, here are a few ideas to help you dust them off and make them more effective. Is Your Drawer of Followers a Jumbled Mess? A website like Tweepi can help you get a handle on who is following you on various social media channels.  This is a good time to evaluate your followers and to clarify your strategy for managing “inactive” followers. Do Any of Your Rooms (more…)

If you are feeling skeptical that your social media efforts are having any effect, a recent post by Stephanie Chandler for Forbes.com assures you that they certainly are.  While building momentum with social media is not an overnight proposition, Chandler highlights the hidden impact social media campaigns have for businesses. As a supplement to Chandler’s article, the following (based on the article) is a poem of encouragement for those social media marketers wondering when they will see the fruits of their labors.   Spring Has Come, and So will the Fruit of Your Social Media Labors Let people know your (more…)

  Write what you know.  This common advice may have served you well in picking a topic for an essay for a creative writing class in high school or college.  However, the well-known axiom may prove to be lacking when a client calls on you to create quality content concerning a topic about which you know nothing. Ignorance may be bliss, but it is doubtful that it will draw in many readers.   Fortunately for you, the marketer needing to become an expert, a recent article by Lindsey Kirchoff for Hub Spot shares some ideas to help you quickly get (more…)

With Opening Day 2013 quickly approaching, the days aren’t long enough for Kelly George, the new Social Media Director of the Houston Astros.  While the players and coaches on the field are doing everything they can to turn the team’s on-field performance around in 2013, George has her goals in place to keep the organization’s fan base engaged and growing throughout the season and into the future.   “Some of our goals include continuing a conversation with our fans, developing new and engaging digital programs for our fans and providing unique and creative content to engage and inform our fan (more…)