Month: April 2013

Prepared Boston Police were On Spot Online during Bombing Aftermath By Tiffany Tosh

Posted on April 24th, 2013 Categories: Social Engagement

The impressive work of the Boston Police responding to last Monday’s bombing extended to its social media presence as well.  As Yar Bar-tur’s article on Mashable points out, the success on social media was not a new thing for the BPD. The 40,000 followers that the Boston Police had on Twitter prior to the bombing was the result of time and effort invested into community relations by the department.  Since engagement with its constituency had already been established, the BPD online was prepared to communicate effectively via social media during this crisis. A few highlights of Boston Police Department’s online (more…)

University of Houston Students Use Social Media to Make Their Voice Heard By Tiffany Tosh

Posted on April 17th, 2013 Categories: Social Media

A group of graduate students at the University of Houston used social media to address their poor working conditions, and it worked. The basic issue facing the students of the school’s creative writing program was a paltry stipend. Graduate students in the program had not received a raise in 20 years. Further compounding the problem, students were not allowed, by policy, to seek employment outside of their role as graduate assistants.   Skipping ahead to the end of the story: the university’s president recently announced that $1 million dollars would be redirected to the creative writing department. These funds will (more…)

Building a Better Business Blog By Tiffany Tosh

Posted on April 10th, 2013 Categories: Blog

A blog can be a wonderful thing for your business.  Unlike platforms such as Twitter and Facebook, whose formats, while very useful,  necessitate truncated messages, a blog allows your business to communicate with its audience in a more complete manner. If your business is just starting its blog, or if it has been blogging for awhile, we have a few tips that will help make your offerings more helpful to your audience. 1. Strategize It’s best to know what you are trying to accomplish and how you are going to go about it before you start your blog. Actually, experts (more…)

The Amazing Race Slow to Respond to Criticism on Social Media By Tiffany Tosh

Posted on April 3rd, 2013 Categories: Marketing

Talk about being slow to speak and quick to listen. In the face of a social media firestorm two weeks ago, The Amazing Race was surprisingly quiet on social media. Hundreds of fans of the show’s Facebook page commented negatively on a segment of the March 17 episode that they found offensive.  In addition, many Twitter users employed the hashtag “cbsapologize” to communicate their displeasure with the show’s content.  Throughout the week of March 17, representatives of the show did not respond via social media to the criticism. Instead, their response, an apology, aired on primetime television at the beginning (more…)