Month: May 2013

With business travel on the rise again, the hassles linked to traveling tend to increase. Crowds delay the flow of traffic in airports, and people often spend outside of their budget as unforeseen expenses arise. It can be challenging to prepare for a business trip, but planning and knowing certain information ahead of time is the best way to avoid travel-related headaches.   Some Helpful Tips to Remember:   In order to avoid the fees and hassles associated with checking luggage, pack light and smart using luggage that can fit in the overhead bins. According to Rick Steves, “the measure (more…)

  Twitter is an entirely different form of social media compared to the other social media platforms out there today. Although Twitter users often use the social media platform as a way to share their basic day-to-day thoughts, Twitter can also be used by businesses to target desirable clientele. In fact, many Twitter users are highly educated, with over thirty percent of users holding four-year degrees. People are increasingly turning their attention to Twitter as an up-to-date source of news and information. Click here to read about one example where Twitter had a huge impact on the Dow, S&P and (more…)

The average Facebook user spends about one-fourth of their time on that site scrolling through their news feed according to Mashable.com. The best way to expand your brand’s reach on Facebook is to get your content into your fans’ news feeds.   How does Facebook determine what content travels into an individual’s news feed? The first step towards answering this question is understanding the Edgerank metric.   Edgerank is the algorithm that Facebook employs to filter posts streaming into a person’s news feed. Edgerank is comprised of three factors: Affinity, Weight and Decay. The following is a description of these (more…)

As your business builds its social media presence, it will help to keep in mind the prominent trends that affect your efforts. Mike Johansson of Social Media Today recently highlighted five such trends to keep in mind. The following is a recap of his insights.   A Picture is Worth 1000 Words- Businesses are finding that using visuals on social media is a much more effective way to engage their audience.  The increased use of pictures has led to great growth for sites such as Instagram and Pinterest.  YouTube and Vine have grown as they provide space for the use (more…)

If you are looking to get more eyes on your business’s blog, a recent post by Sam Zastrow for Social Media Today offers some assistance. Since attracting attention to even the most groundbreaking content can be challenging in the blogosphere, Zastrow passes on three writing styles to spice up your blog.  This variety may be just what you need to gain new readers and increase engagement. 1. Create Video Content- It doesn’t take much to give readers a break from text only posts.  If you have a camera, some knowledge of editing and a good idea and you are on (more…)